New Delhi: Pizza Hut India, a leading QSR brand under US-based Yum! Brands, has announced the appointment of Manish Guptaa as its new Chief Marketing Officer (CMO). In his expanded role, Manish will be responsible for leading all marketing and brand-building efforts, with a focused mandate to strengthen Pizza Hut’s positioning in India’s fast-evolving food and consumer landscape.
While he assumes the CMO role, Manish will also continue to oversee the Digital & Technology vertical in the interim until a successor is named.
Strategic Shift Toward Craveability and Cultural Relevance
In this new capacity, Manish will lead Pizza Hut India’s marketing agenda with an emphasis on building cultural resonance, expanding the brand’s appeal among younger consumers, and steering Pizza Hut toward the next phase of its growth. His strategy is expected to center on a “back-to-core” approach—anchored in value, craveable innovation, and distinctive storytelling.
Speaking on the appointment, Rohan Pewekar, Managing Director, Pizza Hut Indian Subcontinent, said,“Manish has been a driving force behind some of our most impactful digital innovations and campaigns in recent years. His deep understanding of consumer behavior, combined with his strategic and tech-forward mindset, makes him the ideal leader to steer our marketing strategy into its next phase of growth. We are excited to see him take on the role of CMO and further strengthen Pizza Hut’s position as the brand of choice for today’s consumers.”
A Proven Track Record of Digital Innovation
Manish joined Pizza Hut in 2019, and in his previous role as Chief Digital & Technology Officer, he led significant digital transformation initiatives. These included the scaling of digital commerce, development of a robust performance marketing engine, and integration of data-driven strategies to enhance consumer engagement.
His leadership has played a pivotal role in modernizing Pizza Hut’s digital ecosystem and setting the foundation for the brand’s renewed positioning.
In response to his new role, Manish Guptaa, Chief Marketing Officer, Pizza Hut India, stated, “At the heart of our brand is craveability – the irresistible appeal that keeps consumers coming back for more. My focus will be to build on this by delivering our iconic and craveable pizza, bold flavors, and unforgettable brand experiences that spark joy and desire. As we move forward, we will strengthen Pizza Hut as a modern, digital-first brand that connects deeply with consumers through data-driven storytelling and agile marketing strategies.”
Over Two Decades of Cross-Industry Experience
With over 20 years of experience spanning the QSR, auto, and consumer technology sectors, Manish brings a unique mix of strategic vision, cross-functional leadership, and deep consumer insight. His multifaceted background positions him well to steer Pizza Hut’s marketing into a more agile, insight-led, and culturally relevant future.
Beyond his professional achievements, Manish is also known for his passion for mentoring young talent and engaging with the industry through teaching and speaker forums, ensuring continuous learning and mutual growth with the next generation.
