Mumbai: Ferrero India Private Limited, a subsidiary of the global confectionery giant Ferrero Group, has announced a significant expansion in the marketing leadership of Zoher Kapuswala. Effective September 1, 2025, Zoher assumes full marketing responsibility for the company’s complete brand portfolio in India, which includes Ferrero Rocher, Nutella, Kinder, and Tic Tac.
In his elevated role as Marketing Head, Ferrero India Subcontinent, Zoher will lead integrated marketing strategies for all brands under the Ferrero umbrella. This leadership development aligns with Ferrero Group’s new global marketing structure aimed at fostering deeper collaboration, enhancing digital innovation, and building stronger, unified brand narratives while preserving the distinctiveness of each product line.
A seasoned marketing professional with over 23 years of industry experience, Zoher has been instrumental in driving brand growth and market relevance for Ferrero in India. His leadership has revitalized key brands such as Tic Tac and Ferrero Rocher Moments through localized innovations, consumer-centric packaging, and impactful brand activations. He has also led portfolio expansion efforts and enhanced engagement through influencer-led campaigns and immersive retail experiences.
Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, commented on his expanded mandate:“The new marketing structure is an opportunity to shape Ferrero’s next phase of growth in India. Our focus will be to strengthen consumer connections through innovation, relevance, and memorable brand experiences.”
Before joining Ferrero, Zoher held senior marketing roles at Nestlé, overseeing categories such as spices, culinary pastes, and meal embellishments. He also led the hosiery and casual wear portfolio at Modenik Lifestyles, showcasing his versatility in managing diverse consumer segments and fragmented markets.
With Zoher now at the helm of marketing across all of Ferrero India’s brands, the company is well-positioned to accelerate its growth trajectory and enhance consumer affinity across the Indian subcontinent.
