Mumbai: Times Network, India’s premium broadcast network from the Times Group, has appointed NKN Media FZC as its exclusive advertising sales partner in the Middle East. Under this partnership, NKN Media FZC will handle advertising sales from the Middle Eastern territory for the international feed of TIMES NOW, ET NOW, and ZOOM, which are currently distributed through leading platforms in the region, including Etisalat, DU, Ooredoo, and StarzPlay.
The collaboration marks a key milestone in Times Network’s international growth journey, unlocking new opportunities for advertisers and brands to reach millions of Indian viewers across the Middle East. Leveraging NKN Media FZC’s strong sales expertise and deep understanding of the regional market, the partnership is set to create innovative avenues for advertisers to engage with premium Indian news and entertainment content while bolstering Times Network’s brand presence overseas.
With a legacy of trust and impact, TIMES NOW has established itself as the gold standard in English news through sharp debates, incisive analysis, and global perspectives; ET NOW, India’s leading English business news channel, empowers audiences with credible business and market insights; while ZOOM, India’s premier Bollywood and entertainment destination, brings the best of Indian cinema, music, and celebrity culture. Their wide availability across Middle Eastern platforms ensures the Indian diaspora remains connected to credible, relevant, and real-time content from back home.
Times Network has stated, “The Middle East hosts one of the most dynamic and sizeable Indian communities, and this partnership marks an important step in deepening our connection with them. Our collaboration with NKN Media creates a robust platform for brands to engage with a highly influential audience.”
Abdul Majid Khan, CEO & MD – NKN Media, reiterating his excitement on the association, said, “We are very proud to partner with Times Network – India’s leading media house. We are henceforth the exclusive partner for bringing the business from the Middle East region on the international feeds of Times Channels. This is yet another feather in NKN Media’s bouquet of partnerships with other leading media conglomerates. With our 5 years of rich experience in the Ad-Sales space globally, we are sure this association will benefit both the partners, and help Times Network give their clients the much needed exposure and growth opportunity in the Middle East.”
