Mumbai: Plum, an employee health benefits platform, has appointed The Mavericks India, an integrated marketing communications agency, as its strategic communications partner.
Plum operates at the intersection of technology, healthcare, and benefits innovation, offering modern, accessible, and comprehensive protection plans for startups, SMBs, and enterprises. Over the years, it has evolved into a holistic healthcare ecosystem, combining insurance, wellness, and preventive care, while recently expanding into business and personal insurance—ensuring seamless protection for organisations and individuals alike.
As part of the mandate, The Mavericks India will spearhead strategic communications for Plum across multiple touchpoints, focusing on thought leadership, stakeholder visibility, corporate reputation, and brand storytelling. The partnership aims to strengthen Plum’s voice in the fast-growing healthcare and employee benefits space and reinforce its positioning as a disruptor bringing quality protection to workplaces and individuals.
Shreyas Achar, Senior Vice President, Marketing, Plum Benefits, said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces. We look forward to this collaboration elevating our voice in the industry and beyond.”
On winning the mandate, Chetan Mahajan, Co-founder and CEO, The Mavericks India, added, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand that is creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with its stakeholders.”
