Mumbai: Tata Tea Gold is set to make Durga Puja more memorable this year with the launch of its special festive campaign, Banglar Shilpi Shojjito Pujo, a vibrant tribute to West Bengal’s rich artistic and cultural heritage. The campaign introduces ten limited-edition festive tea packs, created in collaboration with acclaimed artists from West Bengal, each capturing the essence of Puja celebrations through distinctive art forms including acrylic, oil, dry pastels, watercolor, and digital art.
Renowned artists such as Goutam Sarkar, Gopal Naskar, Gourab Kundu, Anjan Bhattacharya, and Joyeeta Bose have each brought alive the magic of Durga Puja — from the resonant beats of the dhaak on Shashti, the call of the shankh on Saptami, and the devotion of Ashtami Puja, to the graceful dhunuchi dance of Nabami and the exuberance of sindoor khela on Dashami. Together, the ten packs form a collectible series blending nostalgia, celebration, and Bengal’s cultural pride.
Adding to the festive spirit, the brand unveiled a special TVC — an AI-powered film that journeys through the homes and streets of Bengal. A steaming cup of Tata Tea Gold transforms into vibrant brushstrokes that morph into scenes of Puja rituals, with the message: ‘Banglar Pujo Ek Sonar Chhobir Mawto’ — Bengal’s Pujo is a golden painting brought to life.
Reflecting on the campaign, Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said, “Durga Puja is not just a festival; it is an emotion that binds West Bengal together and captures the imagination of people across. At Tata Tea Gold, we have always strived to celebrate the cultural pride of Bengal in a manner that feels authentic and heartfelt. This year, through our association with these gifted artists, we have brought to life festive rituals on every pack. Each design is a tribute not only to the art, traditions, and emotions of Durga Puja, but also to the shared joy of celebrating India’s diverse cultural heritage. We are delighted to share these festive packs with our consumers, making their celebrations even more memorable.”
Tata Consumer Products Limited (TCPL) continues to expand its portfolio of trusted food and beverage brands, reaching over 275 million households across India. With its festive Banglar Shilpi Shojjito Pujo campaign, Tata Tea Gold once again reinforces its deep connection with Bengal’s traditions, while blending artistry, culture, and celebration into every cup.
