New Delhi: Snapdeal, India’s value e-commerce marketplace, is carving a distinct identity in digital storytelling with a series of bold, in-house campaigns that are fresh, authentic, and culturally relevant. From viral rap videos to an employee-driven fashion show, the brand is redefining how businesses connect with India’s next billion shoppers.
The journey began with “Nazar Atak Jaaye”, a campaign blending humor, relatability, and everyday moments to create strong mass recall. The campaign resonated deeply with Bharat audiences, achieving organic virality across digital platforms.
Building on this success, Snapdeal recently launched an in-house rap video, written and performed by one of its own employees. The rap captured the brand’s scrappy and authentic spirit while introducing EGC (employee-generated content) into its marketing strategy—a step beyond traditional user-generated content. By tapping into the creativity of its workforce, Snapdeal has delivered storytelling that feels genuine, engaging, and relatable.
Taking its content innovation further, Snapdeal is gearing up to showcase an in-house fashion show to mark the launch of its flagship Bharat Swagotsav Sale. Every outfit in the show comes directly from Snapdeal, reinforcing the brand’s positioning that trendy, fashionable products don’t need to come with a hefty price tag. The initiative underscores Snapdeal’s resilience and renewed energy while celebrating value-driven fashion for everyday India.
Achint Setia, CEO of Snapdeal, said, “At Snapdeal, we believe the best stories come from within. By tapping into the creativity of our people and the pulse of our customers, we are building campaigns that are not only authentic, but also scalable and memorable. For us, content is not just about selling, it is about creating cultural moments that stick.”
With these efforts, Snapdeal is pushing the boundaries of advertising to create content that entertains, engages, and inspires. In a crowded digital space where consumer attention is scarce, the brand’s bold, homegrown approach ensures that when Snapdeal speaks, “nazar atak jaaye.”
