New Delhi: boAt has launched its latest festive campaign, ‘Upgrade to boAt’, a creator-led initiative designed to inspire consumers to celebrate with smarter, brighter, and more joyful experiences. The campaign unfolds through four engaging films featuring celebrated personalities from music, comedy, film, podcasting, and traditional art, highlighting the relatable insight that high-quality content deserves an equally premium experience.
The first film pairs rapper KR$NA with comedian Samay Raina on a flight sequence, playfully trolling a passenger for missing out on the superior sound of Airdopes Prime 701 ANC. In the second film, actors Darsheel Safary and Simran Mangeshkar leave film critic Rajeev Masand speechless with Aavante Prime 6250DA’s cinematic audio. Podcaster Ranveer Allahbadia motivates a fellow train passenger to enjoy his content with boAt’s high-capacity power bank, while Falguni Pathak storms a garba party to showcase the unmatched sound of PartyPal 700.
A boAt spokesperson commented, “Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage audiences to experience the celebrations with technology that matches the energy and quality of the content they love.”
The films are now live across digital and social media channels, engaging boAtheads nationwide. The festive portfolio also features the Nirvana Pro TWS series, co-created with filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech influencer Technical Guruji, along with popular models like Airdopes 800, Airdopes Supreme, Smart Ring Active Plus, and the Chrome Endeavour smartwatch.
About the campaign films:
- Film 1: Rap icon and boAt’s new brand ambassador KR$NA joins forces with comedian and YouTuber Samay Raina on a hilarious flight sequence where they troll a passenger for missing out on the superior sound of boAt Airdopes Prime 701 ANC.
- Film 2: Actors Darsheel Safary and Simran Mangeshkar leave even the sharpest critic, Rajeev Masand, speechless with the cinematic audio experience of boAt’s Aavante Prime 6250DA.
- Film 3: Acclaimed podcaster Ranveer Allahbadia motivates a fellow train passenger to stay powered up and enjoy content seamlessly with boAt’s high capacity powerbank.
- Film 4: The ‘Queen of Dandiya,’ Falguni Pathak, crashes a garba party, smashes a lacklustre speaker, and sets the floor ablaze with the unmatched sound of boAt’s PartyPal 700.
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