Mumbai: Seagram’s 100 Pipers Travel Gear, known for championing positive change, has launched a purpose-driven brand campaign building on its iconic “Be Remembered for Good” philosophy. The campaign features real-life changemakers including actor and climate activist Bhumi Pednekar, actor and social entrepreneur Kunal Kapoor, lake conservationist Anand Malligavad, and Taran Chhabra, Co-Founder of sustainable brand Neeman’s, highlighting their journeys of impact and inspiring audiences to embrace goodness in their own lives.
The campaign film showcases these inspiring stories, demonstrating how small and large actions can create meaningful change. By bringing together diverse champions, the initiative strengthens Seagram’s commitment to fostering a culture of positive impact.
Bhumi Pednekar said, “I have always believed that we can leave a positive mark on the world and in our community through our actions. I believe I have the ability to leverage my voice in order to raise awareness about climate change and inspire people to take action to protect our planet. Embracing the role of a Climate Warrior, I extend my journey beyond the spotlight. Committed to driving positive change, I lend my voice to social justice and champion sustainability for a brighter tomorrow. I believe in doing things not just for a good life but for the greater good of our world. That’s why I’m excited to partner with Seagram’s 100 Pipers Travel Gear for this campaign to inspire people to make a positive impact on society.”
Kunal Kapoor added, “My story goes beyond the surface. I learn from the past and confront challenges head-on. As they say, ‘With great power comes great responsibility.’ It’s not just about my actions; it’s about our collective potential for greater good. I’ve championed a platform that ignites compassion, transforming small deeds into profound impacts. With this, I’m honored to be a part of the Seagram’s 100 Pipers Travel Gear campaign”
Taran Chhabra, Co-Founder, Neeman’s said, “Seagram’s 100 Pipers Travel Gear inspires consumers to embrace goodness. In my efforts to blend success with a cause, I have transformed plastic into steps towards a better world. We are all responsible for bringing about a better world, which is why I’m thrilled to work with Seagram’s 100 Pipers on this mission to do good in a way that benefits the entire globe more.”
Anand Malligavad, renowned for lake conservation in India, shared, “Since 2017, I’ve focused on restoring Bengaluru’s lakes, one at a time. I’m thrilled that this effort has had a nationwide impact on a water-scarce country. My commitment to lake revival is equaled by my passion to inspire others to join this vital cause. I’m glad to be on this journey to ‘Be Remembered for Good’ with 100 Pipers to create a lasting positive impact.”
