Mumbai: Dentsu Creative Isobar has partnered with De Beers Forevermark to launch its flagship campaign in India, ‘This One’s For Me’, a bold celebration of women who own their stories. Conceptualised and executed end-to-end by Dentsu Creative Isobar, the campaign redefines luxury storytelling with a 360° experience.
Anchored in the metaphor of a diamond’s many facets, the campaign mirrors the roles, emotions, and experiences of a woman’s life, positioning De Beers Forevermark as her ally and enabler. Its centrepiece is a cinematic film featuring a striking art installation in nature, inspired by the Forevermark woman and her Facet Journey. The narrative extends beyond screens with immersive, tech-enabled installations across Delhi, allowing audiences to capture their own ‘facet moments’ in real time.
Shweta Harit, CEO, De Beers Forevermark India, said, “We had a unique opportunity to redefine what a luxury brand launch in India could look like. We wanted something authentic – something that inspires women to embrace their stories while elevating the language of luxury. ‘This One’s For Me’ achieves exactly that. It empowers the women of today to declare their journeys as their own, and Dentsu Creative Isobar was instrumental in bringing this essence alive across every touchpoint.”
Sahil Shah, CEO, Dentsu Creative Isobar, added, “This campaign is bold, integrated, and deeply human. At its core, it’s about women declaring that their story matters, and Forevermark is the perfect brand to champion that. From film to content, experiences, and tech-led touchpoints, we’ve ensured that audiences don’t just see the story – they feel it. This is luxury storytelling with resonance and meaning.”
Sheetal Bhalerao, VP, Dentsu Creative Isobar, stated, “Too often, narratives about women are written for them. ‘This One’s For Me’ is about rewriting that script, giving women the agency to claim their stories, their journeys, and their celebrations. Our role was to shape that narrative with Forevermark as the enabler and a meaningful companion. Every woman deserves to look at her diamond jewellery and be reminded: this one is truly for me.”
The campaign also coincided with the unveiling of the flagship Forevermark store in South Extension, New Delhi, inaugurated by Meera Kapoor, complemented by soulful performances from Anoushka Shankar and Saba Azad. Over the coming months, De Beers Forevermark and Dentsu Creative Isobar aim to continue celebrating women who own their journeys, creating a movement that redefines how women, their stories, and natural diamonds shine in India.
