Mumbai: Bajaj brought alive the spirit of Durga Pujo this year with a distinctive festive campaign that combined on-ground visibility with digital storytelling. Staying true to its legacy as one of India’s most trusted consumer brands, Bajaj stepped into Kolkata’s most iconic pandals, lighting up the city while celebrating tradition, innovation, and togetherness.
At the heart of the celebrations was a collaboration with actress and influencer Ishita Dutta, whose strong Bengali connect and national recognition made her the perfect addition to the campaign. In a specially created digital film, Ishita evoked the nostalgia of Durga Pujo delicacies prepared by her mother — khichuri, labra, chutney, payesh — and demonstrated how the Bajaj Evoque 1000W Mixer Grinder helps recreate those flavors effortlessly. With its powerful 1000W motor, DuraCut blades, and tough military-grade jars, the Evoque became the enabler of festive cooking, blending tradition with modern convenience.
On-ground, Bajaj illuminated Kolkata with premium branding across landmark pandals and city spaces:
- Deshpriya Park – Visitors were greeted with a radiant LED tunnel installation.
- Sreebhumi Sporting Club – Towering Bajaj displays elevated the grandeur of one of the city’s most visited pandals.
- Tala Park Road – The Bajaj Sky High LED lit up the skyline for 16 consecutive days, 18 hours a day.
- Bijon Setu, Gariahat – Bajaj banners added festive vibrancy across bustling city streets.
The campaign also encouraged devotees to capture and share their Pujo experiences at these pandals on social media, tagging Bajaj Electricals, creating an organic wave of consumer engagement and festive buzz.
With this campaign, Bajaj once again reaffirmed its position as a brand that stands for trust, innovation, and togetherness — lighting the way into homes, hearts, and celebrations this Pujo.
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