Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has unveiled its India Digital Landscape 2025 report, offering deep insights into the evolving digital journeys and behaviors shaping India’s fast-changing consumer ecosystem.
The report blends industry-first hypotheses and analytics built on anonymized, first-party data from AnyMind Group’s proprietary platforms — AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce) — along with findings from a consumer survey conducted by InQognito across major metros. It redefines how brands can capture attention, engagement, and conversion in one of the world’s most fragmented and fast-growing digital markets.
Charting the discovery-to-purchase journey of Indian consumers across interconnected platforms, the study highlights how traditional marketing funnels have evolved into dynamic constellations of cross-channel experiences. It evaluates awareness, consideration, and conversion stages, assessing ad and content performance across influencer, digital, mobile, and e-commerce touchpoints.
Key insights from the report include:
- Social media and in-game ads now drive the highest consumer awareness, with in-game ads noticed by 43% of surveyed users.
- Influencer-led short videos deliver 53% effectiveness for brand recall and storytelling.
- Video ads dominate conversion, preferred by 31% of surveyed consumers at the point of purchase.
- Rich media interstitials achieve an 8% CTR, outperforming banner ads which fall below 2% CTR.
- Entertainment leads influencer marketing engagement, followed by lifestyle/home living and beauty.
Aditya Aima, Managing Director of Growth Markets and Co-MD of India and MENA, AnyMind Group, said, “The Indian digital order is no longer linear. It’s a dynamic, ever-shifting dance across influencers, mobile platforms, and e-commerce. Brands that harness authentic voices and data-driven creativity will drive the next wave of brand-consumer connections in this new landscape. Our report arms marketers with the evidence, context, and clarity to move with confidence.”
The India Digital Landscape 2025 report is part of AnyMind Group’s regional insight series, alongside its Southeast Asia and Middle East editions, helping brands and agencies craft strategies for a hyper-connected, mobile-first world.
