Chennai: G Square Housing, a plotted development specialist and a leading real estate developer, has announced the appointment of Vimesh P as Chief Marketing Officer (CMO). This strategic leadership addition is aimed at accelerating the company’s expansion, strengthening its brand positioning, and enhancing customer engagement across key markets.
In his new role, Vimesh will lead G Square Housing’s integrated marketing and communication strategy with a sharp focus on digital transformation, brand storytelling, and market intelligence to achieve the company’s ambitious growth goals.
With over 15 years of experience in strategic planning and brand development across Real Estate, FMCG, IT, and Automobile sectors, Vimesh is a veteran marketer known for creating impactful brand narratives and driving business outcomes across diverse markets. He has led high-impact campaigns and strategic initiatives across Chennai, Bengaluru, Hyderabad, Coimbatore, Pune, GCC, and key NRI markets, consistently delivering strong visibility and measurable growth.
Prior to joining G Square Housing, he served as Senior Vice President at Casagrand, where he played a key role in achieving 40% year-on-year revenue growth through data-driven campaigns and a successful brand repositioning initiative. He has also held leadership roles at Asus India and Radiance Realty, driving integrated ATL and BTL campaigns, managing product portfolios, and enhancing regional brand visibility.
Bala Ramajeyam, Founder & Managing Director of G Square Housing, said, “We are thrilled to welcome Vimesh to the G Square Housing leadership team. His proven track record in strategic marketing and his ability to leverage data and digital platforms aligns perfectly with our vision for aggressive, transparent, and customer-centric growth. We are confident that his leadership will be pivotal in cementing G Square Housing’s brand narrative as we enter the next phase of market expansion.”
Vimesh P, Chief Marketing Officer of G Square Housing, added, “I am incredibly excited to join G Square Housing, a powerhouse brand ready to dominate new segments and achieve excellence in the real estate space. My immediate focus will be implementing a data-driven digital strategy and refining our brand positioning to ensure maximum market penetration. We aim to execute the most impactful and comprehensive marketing campaigns in the industry to secure definitive brand leadership and drive substantial business growth.”
