Mumbai: Sting®, an energy drink brand from PepsiCo India, has launched its latest campaign film featuring actor Lakshya, known for his dynamic screen presence and youthful charisma. The new campaign reinforces the brand’s powerful positioning — “Energy ka bas ek king, Sting®.”
The film opens with Lakshya in an electrifying table tennis match against an opponent drinking a generic energy drink, while he energizes himself with Sting®. As the intensity rises, Lakshya’s unmatched energy shines through — even when two more players join his rival’s side, he effortlessly takes them all on. Midway through the game, he casually answers a phone call saying he’s “just practicing,” before sealing victory in style. The film closes with the line, “Energy ka bas ek king, Sting®.”
Speaking about the campaign, Sanya Sehgal, Sting Equity Lead, PepsiCo India, said, “Sting isn’t just another energy drink, it’s the king of energy. With this campaign, we’ve further solidified that position. The new film captures that unbeatable edge of Sting in a fun and relatable way, reflecting the spirit of our consumers – always switched on, always ready for more. Lakshya brings that energy alive effortlessly – sharp, dynamic, and impossible to miss, just like Sting.”
Sharing his experience, Lakshya said, “Being part of this campaign with Sting has been an amazing experience. For me, it’s about pushing limits, owning your spark, and going all out — which is exactly what Sting represents. Like I always say, Energy drinks toh bahut hai, par king sirf ek – Sting.”
Saarthak Dutt, Executive Creative Director, Leo India, added, “We wanted to bottle the feeling you get when your energy hits turbo mode and then let it explode on screen. Our idea was simple: show that real energy lets you own the moment. No matter who the opponent is or how many there are. The table tennis match became the perfect metaphor for that unstoppable Sting energy – bold, witty, and always one step ahead. This campaign isn’t just about Sting®️ being the ‘Energy Ka King’ but it’s about turning every moment into a power play.”
Uday Singh Gauri, CEO, Dharma Cornerstone Agency, said, “Sting and Lakshya are a natural fit—both embody the same bold, high-energy values. Lakshya’s momentum perfectly mirrors Sting’s high-voltage spirit, making this collaboration a powerful reflection of their shared core values.”
The campaign will run across TV, digital, and social platforms, targeting audiences who seek uncompromised energy to fuel their passion, drive, and high-performance lifestyles.
Credits:
Creative Agency: Leo India
Rajdeepak Das – Chairman, Leo South Asia & CCO, Publicis Groupe South Asia
Amitesh Rao – Chief Executive Officer, Leo South Asia
Vikram Pandey – Co-Chief Creative Officer
Jaikrit Singh – Managing Partner
Sakshi Chawla – Associate Vice President
Saarthak Dutt – Executive Creative Director
Hardik Trivedi – Associate Executive Creative Director
Siddharth Menon – Senior Creative Director
Naman Gera – Brand Services Director
Supriya Jain – Associate Creative Director
Urvashi Sharma – Copywriter
Manasvi Pandit – Art Director
Arpita Vatsa – Brand Services Associate
