Bangalore: DriveX, a pre-owned two-wheeler brand, has announced the appointment of Devesh Taparia as its Chief Executive Officer (CEO). The strategic move marks a key step in DriveX’s journey to strengthen its technology-driven ecosystem, expand its retail network, and enhance customer trust in India’s fast-growing pre-owned mobility market.
A technology and mobility enthusiast with a strong passion for motorcycles, Taparia brings extensive leadership experience from renowned automotive brands such as Mahindra & Mahindra Ltd, Peugeot Motocycles, and TVS Motor Company. During his tenure at TVS Motor, he spearheaded strategic initiatives across global markets, driving business transformation and innovation.
Taparia’s deep understanding of the two-wheeler ecosystem, coupled with his expertise in technology-led growth, is expected to help DriveX scale its omnichannel model, including DriveX Direct — the company’s direct-to-customer platform — and its expanding retail footprint across India.
Welcoming the new CEO, Sharad Mohan Mishra, Director on the Board of DriveX, said, “We are delighted to have Devesh join DriveX at a defining moment in our growth journey. His deep understanding of mobility, technology, customer behavior, and business transformation aligns perfectly with our mission to make DriveX the right choice for consumers through trust, transparency, and innovation. With his strategic vision, we’re ready to accelerate the next phase of growth.”
Sharing his excitement about the new role, Devesh Taparia stated, “DriveX represents the future of pre-owned mobility where intelligent technology, data-led insights, and customer trust converge. I’m excited to lead the brand as we scale our presence through initiatives like DriveX Direct and next-generation retail experiences, making DriveX the right choice for customers seeking accessible, high-quality, and affordable two-wheelers.”
Under Taparia’s leadership, DriveX aims to deepen its AI and data-enabled operations, enhance customer experience, and expand its network of refurbishment and retail centers. The company’s recent efforts — including new store launches across key cities and digital integration across its value chain — underline its focus on operational excellence and scalable innovation.
