Mumbai: Parle Products, the biscuits and confectionery brand, marked Children’s Day with a special initiative under its flagship Parle 20-20 Cookies campaign, “Cookies Bole Toh… Parle 20-20.” In collaboration with ChildSafe Foundation, the brand organised an engaging celebration featuring playful activities, interactive sessions, and curated Parle hampers to spread joy among children.
The initiative aimed to celebrate the simple, heartwarming moments that define childhood—echoing Parle’s belief that small gestures can create lasting memories. Through this partnership, Parle brought together laughter, togetherness, and the shared delight of enjoying a cookie.
Speaking about the collaboration, Mayank Shah, Vice President, Parle Products, said, “We have always believed that our role goes beyond creating products, it’s about creating joy and memories. This Children’s Day, our collaboration with ChildSafe Foundation allowed us to give back to the community in a way that truly embodies the spirit of Parle 20-20. Through simple yet meaningful interactions, we wanted to make every child feel valued, seen, and celebrated.”
Known for its crispy, buttery richness and melt-in-the-mouth experience, Parle 20-20 Cookies has long been associated with everyday happiness. The Children’s Day initiative highlights the brand’s ongoing commitment to nurturing joyful communities and extending its purpose beyond the product, reinforcing its mission to spread warmth and positivity—one cookie at a time.
