Mumbai: India’s radio advertising industry continued its upward momentum in 2025, recording a 4% rise in ad volumes during January–September compared to the same period last year, according to the latest TAM AdEx Radio Advertising Report.
The Services sector emerged as the largest contributor with a 31% share, followed by Auto (12%) and BFSI (9%), signalling sustained advertiser confidence across key consumer-facing categories.
Properties/Real Estates retained its position as the top advertising category, while Retail Outlets – Jewellers registered the highest growth at 24%.
The report highlights strong advertiser activity, with 10,500+ brands and 8,500+ advertisers active on radio during the period. Maruti Suzuki India became the top advertiser, while Maruti Suzuki Arena led as the most advertised brand, securing four spots for the automaker in the top 10 brand list.
Among fast-growing categories, Corporate–NBFCs reported the largest jump with a 49.7x increase in ad volumes.
From a geographical standpoint, Gujarat dominated radio advertising with an 18% share, followed by Maharashtra (15%). Jaipur continued as the top advertising city, underscoring radio’s strong regional penetration.
Listener habits remained consistent, with advertisers preferring the Evening (37%) and Morning (31%) time bands for maximum reach. The 20–40 seconds ad duration remained the dominant format, contributing 66% of total ad volumes.
With stable growth across sectors, regions, and formats, the report reaffirms that radio remains a resilient and influential advertising medium—particularly for hyperlocal targeting and mass-reach campaigns.
