Mumbai: Prana, one of India’s finest holistic Hyperbaric Oxygen Therapy (HBOT) clinics and the country’s first dedicated HBOT brand, has appointed Spicetree Digital Agency (SDA) as its digital and social media partner. The partnership aims to accelerate Prana’s online presence and build deeper awareness around science-backed, high-performance wellness.
Prana, the pioneer of HBOT in India, combines medical innovation with personalised wellness, offering advanced oxygen-based therapies designed to fuel longevity, accelerate cellular repair, reduce inflammation, and support high-performance living. In a short span, the brand has expanded to five centres, with its flagship facility in Santacruz West, Mumbai, becoming a hub for individuals seeking wellness powered by 100% oxygen. Alongside HBOT, Prana also offers Cryotherapy, Red Light Therapy, and PEMF Negative Ion Therapy.
Announcing the collaboration, Sidharth Murali, Founder and CEO, Prana Hyperbaric Oxygen Therapy Centre, said the decision followed a rigorous evaluation process. “We weren’t looking for a typical digital agency. We wanted a partner who genuinely understood what we’re building at Prana. Spicetree stood out immediately, not just for their strategy, but for the clarity with which they articulated our long-term growth potential. Their creative approach felt fresh, but also very grounded in what our audience needs to understand about HBOT. Their motto, ‘growth for all, above all,’ really stood out to us. It reflects our belief that change should happen on both an individual and a group level. Choosing them feels like the right thing to do for the next step in our journey.”
Sharing his perspective, Dr Manoj Gupta, Founder & Medical Director, Prana Wound Care & Hyperbaric Oxygen Therapy Centre, added, “Hyperbaric Oxygen Therapy is entering a crucial phase in India, where people are actively seeking science-backed solutions for longevity, recovery, and cellular health. What we need now is awareness that is accurate, accessible, and rooted in medical credibility. Spicetree’s structured and insight-driven approach gives us confidence that Prana’s message, and the science behind HBOT, will reach people in a way that is both clear and compelling.”
With India’s wellness landscape shifting toward evidence-led and personalised therapies, Prana aims to make HBOT more accessible and widely understood. The brand believes the partnership will help build a stronger narrative around preventive health, longevity, and high-performance living.
Commenting on the mandate, Shiraz Khan, Founder & Director, Spicetree Digital Agency, said, “Prana operates in a category that is still new for most Indians, but it’s also one of the most promising. That makes it an incredibly exciting mandate for us. We’re deploying specialists across strategy, content, design, performance, analytics, and everything needed to support a brand that’s stepping into its next growth chapter, keeping in line with our philosophy of ‘growth for all, above all’. It’s rare to find a brand that is so rooted in science and yet so committed to luxury and holistic wellbeing. We’re looking forward to shaping this narrative and taking Prana’s story to the right audience with the right communication mix.”
SDA’s extensive cross-sector experience spans FMCG, BFSI, logistics, home appliances, apparel, retail, health, hospitality, eye care, agriculture, entertainment, jewellery, real estate, and wellness. With an in-house content production arm—Spicebuzz Studios—the agency is equipped to deliver high-volume, high-quality creative assets ranging from films and reels to podcasts and long-format stories.
As India’s wellness sector matures and consumers demand more science-backed, credible information, the Prana–Spicetree partnership is positioned to build deeper awareness and drive meaningful digital engagement for the HBOT category.
