Sharjah: The Capri Sports–owned Sharjah Warriorz have unveiled their new season campaign, “Roar As One,” ahead of the International League T20 (ILT20) 2025, which will run from 2 December 2025 to 4 January 26, 2026. The campaign introduces a refreshed team identity shaped by the squad’s multicultural composition and Sharjah’s rich sporting legacy.
With players representing 14 nationalities, the Sharjah Warriorz aim to highlight a unified spirit that transcends borders. The campaign film positions the team as a reflection of Sharjah’s global, diverse community and celebrates the emirate’s deep-rooted connection to cricket as one of the most iconic destinations in the sport.
Anchored by the campaign theme “Roar As One” and the hashtag #ShaaneSeSharjah, the film sets the tone for the team’s journey in ILT20 Season 4, presenting the Warriorz as a collective that stands for pride, unity, and cultural harmony.
The team begins its Season 4 campaign on 3 December, with the first home match taking place at the historic Sharjah Cricket Stadium, giving fans an opportunity to experience the team’s renewed identity live.
Speaking about the campaign, Abhijit Jain, CMO, Sharjah Warriorz, said, “Roar As One reflects both our team identity and the cultural fabric of Sharjah. We are celebrating diversity while giving fans a team they can feel truly connected to. As we enter ILT20 Season 4, we aim to deliver performances and experiences that make Sharjah proud.”
