Mumbai: Avaada Group, an integrated clean energy conglomerate, has launched its new brand campaign, “Always Clean, Always On”, highlighting the indispensable role of uninterrupted clean power in a rapidly digitalizing, electrified world. The campaign debuted on Kaun Banega Crorepati (KBC), leveraging the show’s massive national viewership to ignite conversation around the future of energy and technology.
As global industries transition into the next era powered by Artificial Intelligence (AI), advanced manufacturing, robotics, and smart infrastructure, energy is emerging as the defining catalyst—and constraint—of progress. With AI models, data centres, and automated systems consuming exponentially rising electricity, ensuring 24×7 clean energy has become mission-critical.
“Digitalization is not just a trend, it is the foundation of global economic growth,” said Vineet Mittal, Chairman of Avaada Group. “AI, automation, and precision manufacturing are reshaping industries, but behind every algorithm, every product, and every real-time insight is an enormous amount of electricity. The energy demands of tomorrow are not linear; they are exponential. If the future runs on intelligence, then intelligence must run on clean power.”
He further added, “At Avaada, we believe that powering innovation should not come at the cost of the planet. Our commitment to ‘Always Clean, Always On’ reflects our readiness to serve as the energy backbone for the AI economy, through solar, wind, hybrid systems, pumped hydro, and battery storage solutions that are sustainable, reliable, and scalable.”
With 6 GWp of renewable energy already operational and over 26 GWp under implementation, Avaada is firmly positioned to support India’s next wave of AI-led digital acceleration.
Developed by Leo India, the campaign film tells a compelling story through the eyes of a child interacting with an AI companion. Each simple question—“why?”, “how?”, “what if?”—triggers a cascade of digital activity, revealing the enormous computation and energy consumption hidden behind every AI response. As the narrative scales outward, it underscores the rising energy demands of an AI-driven world.
During the campaign’s premiere, Amitabh Bachchan’s voiceover delivered a resonant message, “Aaj ek AI search, kal crore AI searches… Sochiye, kal kitni urja chahiye hogi in sab ko? Aur agar woh urja hi na rahi… toh sawal bhi ruk jayenge, jawab bhi… sirf andhera.”
(One AI search today, a billion tomorrow—imagine the energy it will need. And if that energy runs out, there will be no questions, no answers… only darkness.)
As AI deployments and electrified manufacturing grow, nations worldwide are grappling with power shortages and grid constraints. Semiconductor fabs, hyperscale data centres, and automated plants are increasingly experiencing delays due to insufficient or unreliable power supply.
In this context, energy certainty has become a powerful competitive differentiator. Avaada’s portfolio—spanning round-the-clock renewable energy, large-scale storage, green hydrogen, and planned green data centres—positions the Group at the forefront of enabling a secure, sustainable, digital future.
While the flagship film focuses on AI’s accelerating power requirements, upcoming extensions of the campaign will spotlight other high-growth sectors such as electrified mobility, advanced manufacturing, digital services, and green hydrogen. The integrated rollout will span print, digital, and outdoor platforms in the coming weeks.
With “Always Clean, Always On”, Avaada Group reinforces its vision of powering India’s intelligent future—one where innovation, sustainability, and round-the-clock clean energy go hand in hand.
