Mumbai: Snapchat has unveiled ‘Say It In A Snap’, its first-ever brand campaign in India, celebrating the distinctive visual language of the country’s Gen Z. Designed to capture how this generation expresses themselves through creative Snaps, the campaign emphasizes that sometimes words aren’t enough to convey ideas, humor, or emotion.
The campaign targets three key audiences:
- Users: championing the joy of real connections and freedom of self-expression.
- Creators: reinforcing that authenticity and unfiltered storytelling build trusted, long-term communities.
- Advertisers: showcasing the power of participating in meaningful, everyday visual conversations to drive brand relevance and business impact.
Speaking on the launch, Ankit Goyle, Head of India Marketing, Snap Inc., said, “’Say It In a Snap’ is a strategic statement about where the future of connections lies , in authentic close-knit communities. At its core, this campaign is about how Gen Z connects, expresses, and builds culture through visuals, not words. Snapchat sits at the heart of this language of communication, where every Snap is real, personal, and deeply expressive. For advertisers, it’s an invitation to be part of these everyday visual conversations and to show up authentically, build relevance, and drive meaningful impact.”
The campaign highlights how connections come alive across Snapchat’s Places, Moments, Conversations, and Brands, featuring Indian Snapchatters and celebrating creativity, humor, and unapologetic authenticity. Brands are encouraged to leverage these insights to turn ordinary moments into cultural currency.
Snapchat’s immersive ad formats — including Sponsored Snaps, Video Ads, and AR Ads — allow brands to engage users actively, with AR Lenses driving twice the attention of conventional formats. “Attention is the most critical, and most broken, metric in marketing today… Snapchat captures 2X more attention than other digital platforms, and AR Lenses are the #1 driver of attention,” the company noted.
The campaign features a strong OOH and DOOH presence across Mumbai, Delhi NCR, and Bangalore, reinforcing Snapchat’s role as a central hub for India’s dynamic Gen Z, whose collective influence and spending power is projected to reach $2 trillion by 2035.
‘Say It In a Snap’ positions Snapchat as the platform where brands, creators, and users converge to express, connect, and influence culture through visual storytelling.
