Mumbai: IN10 Media Network has officially rebranded as The EPIC Company, marking a major milestone in its decade-long journey of crafting culturally rooted and globally appealing content. The transformation signals the organisation’s evolution into a future-facing, tech-enabled storytelling powerhouse.
The new identity was unveiled in the presence of industry stalwarts including Anand Mahindra, Chairman, Mahindra Group; Krishna Kumar Pittie, Founder & Chairman, Pittie Group; Prasanth Kumar, CEO – South Asia, WPP Media; Shashi Sinha, Executive Chairman, IPG Mediabrands India; and Ajit Varghese, Partner & Group CEO – Media & OOH, Madison World.
What began a decade ago as EPIC Channel, focused on bringing Indian stories to every home, has now grown into a multi-format, multi-platform powerhouse comprising 14 diverse brands. The rebrand reflects the company’s ambition to operate as a platform-agnostic content engine, creating and distributing films, series, documentaries, shorts, audio formats, and digital-native storytelling at scale.
Speaking on the transition, Aditya Pittie, Managing Director, The EPIC Company, said, “We have always believed that great stories can come from anywhere and belong everywhere. This transformation is not just a visual refresh; it is a mindset shift: from being platform-led to creation-led, and from being a platform network to becoming a storytelling universe.”
The newly launched logo visually represents this shift, with a three-dimensional frame around the word EPIC, symbolising a creative window into the stories the company aims to deliver across screens and platforms.
At the event, the company also introduced its unified content philosophy—its blueprint for a storytelling ecosystem designed to adapt to personal tastes, reach audiences everywhere, and operate through an integrated creative-and-technology engine described as a “24/7 story factory with zero downtime.” As Pittie encapsulated, “This is not a pipeline. It’s a power plant.”
The EPIC AI Lab: A New Era of Co-Creation
In line with its innovation-first approach, The EPIC Company also unveiled The EPIC AI Lab, a dedicated co-creation space blending human creativity with intelligent tools. A key highlight of the initiative is:
The EPIC Co-Director: An AI-enabled creative companion supporting the entire content lifecycle—from ideation, scripting, and world-building to post-production—powered by real-time audience insights.
Concluding the announcement on a visionary note, The EPIC Company reiterated its mission to shape the future of storytelling, echoing Plato’s timeless words: “Those who tell stories rule the world.”
