Thursday, May 28, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

“AI Will Democratise Filmmaking—All You Need Is a Good Story”: Google’s Ravi Rajamani to M&E Creators

Special Address at CII Big Picture Summit 2025 highlights rapid AI evolution, responsible adoption, and new creative frontiers for M&E

by MN4U Bureau
December 1, 2025
in Exclusive
Reading Time: 3 mins read
A A
“AI Will Democratise Filmmaking—All You Need Is a Good Story”: Google’s Ravi Rajamani to M&E Creators
Share Share ShareShare

At the CII Big Picture Summit 2025, Ravi Rajamani, Managing Director and Global Head of AI Blackbelts at Google, delivered a wide-ranging Special Address that urged India’s enterprises—particularly in media and entertainment—to move decisively on AI adoption. Speaking from the vantage point of a decade-long career at Google, Rajamani reminded the audience that CEO Sundar Pichai had declared Google an “AI-first company” as early as 2015, long before AI became a global buzzword. “It took the world almost ten years to catch up to that vision,” he noted, adding that AI is now deeply embedded in everyday Google products like Gmail’s Smart Compose and YouTube’s closed captions. The time, he emphasised, is right for India to seize its own AI opportunity.

The Rise of Multimodal AI and the Launch of Gemini 3.0

Rajamani spotlighted Gemini 3.0, Google’s latest multimodal AI model, which he described as the most advanced system available today across text, audio, image and video capabilities. Drawing a parallel with how children learn through multiple senses, he explained how modern AI is evolving to understand the world in a similarly holistic manner. The same AI foundations that power consumer-facing Google products are now available to Indian businesses through Google Cloud, backed by enterprise-grade privacy and security. Addressing a common concern, he clarified that customer data does not get embedded into Google’s foundation models, reiterating that “your data stays in your environment.”

India’s Moment: Compute, Data and Talent

Turning to the global landscape, Rajamani pointed to China’s rapid progress and said India is equally capable of achieving a “DeepSeek-like moment” of AI acceleration. But success hinges on three critical pillars: compute, data, and talent. He highlighted Google’s recent announcement of a $15-billion data centre investment in India, calling it one of the company’s largest global bets and essential to powering compute-hungry AI models. India’s linguistic and cultural diversity provides an unparalleled data advantage, while its vast engineering and developer pool forms a natural talent base. “The question is not whether India can do it,” he said. “It’s who gets there faster.”

Rapidly Evolving Models Demand a Long-Term Foundation Strategy

Rajamani cautioned businesses against evaluating AI models as if they were static products. In just months, Google has moved from Gemini 2.0 to 2.5 to 3.0, and another leap is inevitable. “It’s not about which model is best today,” he said. “It’s about which foundation model you choose to build your skills, capabilities and future use cases on.” He urged organisations to be vigilant about legal and compliance risks when adopting open-source models, especially around data provenance, likeness rights and indemnification. Google’s own AI Principles, published in 2018, continue to guide responsible, fair and equitable model development, he added.

AI Is Reinventing Visual Storytelling and Democratizing Creativity

Speaking directly to the media and entertainment community, Rajamani showcased one of Google’s most technically ambitious AI projects: the transformation of a 1939 technicolour classic for The Sphere in Las Vegas—a four-football-field-sized spherical screen. The project required reconstructing extremely grainy footage, generating missing performances, and using AI-driven outpainting and facial detail recreation to maintain pixel-perfect fidelity. “It was almost like AI becoming the director,” he said, calling it a breakthrough for archival restoration and immersive filmmaking.

He argued that AI now fully democratizes cinematic creation: no high-end VFX infrastructure is required—only strong storytelling. “Creativity is the only limitation today,” Rajamani concluded. “AI gives every creator the ability to produce full-length, high-quality films and release them in multiple languages.”

With this message, Rajamani left the audience with a clear call for India’s industry leaders: embrace AI boldly, build on a strong foundational model, and unlock the country’s full creative and technological potential in the decade ahead.

Tags: GoogleRavi Rajamani

RECENT POSTS

Digital continues to be central to our media mix, but we’re also exploring new directions: Ranjani Krishnaswamy, Titan Company Limited
Exclusive

Digital continues to be central to our media mix, but we’re also exploring new directions: Ranjani Krishnaswamy, Titan Company Limited

May 28, 2026
0

The generation that grew up being told to “find themselves” has arrived at a different conclusion: it would rather be...

Read moreDetails
At Visa, we’re very clear that affluence isn’t one-size-fits-all: Rishi Chhabra, Visa India
Exclusive

At Visa, we’re very clear that affluence isn’t one-size-fits-all: Rishi Chhabra, Visa India

May 27, 2026
0

Visa which works in the digital payments area and the official Partner of FIFA, recently announced a FIFA World Cup...

Read moreDetails
Building long-term credibility is where public relations creates maximum brand value: Radhika Nihalani, Think Ink
Exclusive

Building long-term credibility is where public relations creates maximum brand value: Radhika Nihalani, Think Ink

May 27, 2026
0

Think Ink Communications is a communications agency specialising in entertainment and lifestyle. The company services top brands in the sector,...

Read moreDetails
The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It
Exclusive

The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It

May 26, 2026
0

The advertising industry has seen acquisitions, mergers, and technology integrations for decades. Yet every once in a while, a deal...

Read moreDetails
The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode
Exclusive

The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode

May 26, 2026
0

AdVinciCode is a Mumbai-based advertising and marketing company specialising in creative campaigns, strategic branding, and innovative digital solutions that help...

Read moreDetails
Experiential Marketing will drive consumer nutrition awareness and adoption through first-hand product experiences: Chirag Yadava, Ruokamill
Exclusive

Experiential Marketing will drive consumer nutrition awareness and adoption through first-hand product experiences: Chirag Yadava, Ruokamill

May 25, 2026
0

Ruokamill, a science-backed nutrition brand focused on delivering holistic, age and gender specific nutritional solutions, has appointed Fifth Archer, a...

Read moreDetails

LATEST NEWS

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

May 28, 2026
Sony SAB unveils mythological epic ‘Hastinapur Ke Veer’ exploring the origins of Mahabharata legends

Sony SAB unveils mythological epic ‘Hastinapur Ke Veer’ exploring the origins of Mahabharata legends

May 28, 2026

ANALYSIS

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Analysis

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT

May 28, 2026
0

Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to...

PEOPLE

TVH appoints Giuliano Parodi as CEO
People

TVH appoints Giuliano Parodi as CEO

May 28, 2026
0

Mumbai: TVH, the Belgium-based global leader in parts for off-road industrial vehicles, has appointed Giuliano Parodi as its new Chief...

MARKETING

Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever unveils biggest-ever FIFA World Cup 2026 activation across 35 personal care brands

May 27, 2026
0

Mumbai: Unilever has announced its largest-ever sports partnership activation as the Official Personal Care Sponsor of the FIFA World Cup...

Subscribe to Newsletters

ADVERTISING

LS Digital marks 20 years, unveils AI-native transformation strategy for future growth
Advertising

LS Digital marks 20 years, unveils AI-native transformation strategy for future growth

May 27, 2026
0

Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company, has announced its AI-native transformation strategy as it celebrates...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

Brand content is getting better written — and less effective
Authors Corner

Brand content is getting better written — and less effective

May 28, 2026
0

There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

May 28, 2026
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

May 28, 2026
Sony SAB unveils mythological epic ‘Hastinapur Ke Veer’ exploring the origins of Mahabharata legends

Sony SAB unveils mythological epic ‘Hastinapur Ke Veer’ exploring the origins of Mahabharata legends

May 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.