Mumbai: American Eagle has unveiled its latest India campaign, Great Jeans For Everyone, celebrating the brand’s enduring denim legacy and its commitment to effortless, everyday style. The campaign features Bollywood’s rising stars Ananya Panday and Lakshya, who join American Eagle as global brand ambassadors. Their partnership underscores AE’s ambition to further strengthen its appeal among India’s young, fashion-forward consumers.
Directed by Collin D’Cunha and photographed by Sasha Jairam, the campaign embraces a warm, relaxed visual style that reflects the authentic spirit of today’s Indian youth. The creatives spotlight American Eagle’s signature, great-fitting denim designed for comfort, movement, and everyday confidence.
Sharing her experience, Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”
Lakshya added, “Comfort is everything for me, and American Eagle really nails that. Their jeans feel lived-in from the start – you can run around, hang out, shoot, travel – and never feel restricted. This campaign let me be myself, and the jeans fit perfectly into that vibe.”
Commenting on the launch, Yatin Athale, Brand Head, American Eagle India, said, “American Eagle continues to lead the global conversation on jeans, and India has become one of our most exciting growth markets. By partnering with Ananya Panday and Lakshya, two of Bollywood’s most dynamic young talents, we’re reinforcing our strategy to stay at the center of culture and deepen relevance with the Indian consumer. As we complete seven years in India, our focus is on delivering fashion-forward jeans that fit beautifully, feel great, and reflect the evolving style preferences of young Indians.”
Campaign Highlights
- The campaign brings attention back to essential denim dressing, reinforcing American Eagle’s reputation for creating jeans that look good, feel great, and complement everyday life.
- The brand showcases signature fits, with Ananya sporting the Ex-Boyfriend Fit and Baggy Wide Leg styles, while Lakshya is seen in key men’s silhouettes like the Original Bootcut and Baggy Loose, highlighting versatility and ease.
- The campaign rollout begins with an exclusive guest-list event in Mumbai, supported by a high-impact digital media strategy, cinema integrations, and global visibility in markets influenced by Bollywood culture.
- To ensure cultural resonance, American Eagle collaborated with a creative team deeply connected to youth culture.
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Creative Agency: VaynerMedia
Talent Management: Dharma Cornerstone Agency
Production: Citruz Fashion Networks & Imran Khatri Production
