Bangalore: Myntra has launched its dynamic marketing campaign for the 23rd edition of the End of Reason Sale (EORS), headlined by filmmaker and action icon Rohit Shetty. Unveiled ahead of the mega event commencing on 5th December, with VIP early access starting 4th December, the campaign showcases the season’s core value proposition — the Myntra EORS Price Crash — delivering blockbuster savings across 6 million styles and 10,000+ brands.
With a series of high-energy films, the campaign blends humour, drama, and Rohit Shetty’s signature action aesthetic to bring alive everyday wardrobe dilemmas, all resolved through the EORS Price Crash. Myntra positions this edition as its biggest and most expansive yet, offering unmatched value across fashion, beauty, and winterwear.
The creative narrative builds on the teaser film, where Rohit Shetty, known for staging dramatic crashes in his movies, is shown seeking a new kind of “crash.” The reveal lands with the introduction of the Myntra EORS Price Crash — the biggest crash of them all — unlocking irresistible offers and a wide assortment across categories.
Sharing his excitement about the association, Rohit Shetty said, “This was my first time collaborating with Myntra, and what caught my attention immediately was the idea itself. Taking everyday situations people face and giving them an unexpected, entertaining twist is what the ‘Price Crash’ campaign delivers.”
Speaking about the campaign, Neha Gulati, Senior Director Brand Marketing, Myntra, added, “The End of Reason Sale has consistently delivered unmatched value to customers across India, and this edition strengthens that promise with the Myntra EORS Price Crash. With Rohit Shetty fronting the campaign, we have been able to spotlight the most common wardrobe challenges faced by shoppers in an entertaining yet meaningful way. As one of India’s most awaited shopping events, EORS continues to drive exceptional excitement among customers looking for quality, trends, and value.”
The films take inspiration from exaggerated, humorous everyday fashion dilemmas, each resolved by the Price Crash:
The Reveal Film: Rohit tries to decipher the “biggest crash,” while his assistant — dangling from a clothes rack — finally blurts out “Myntra Price Crash, sir!” prompting Rohit to explore the EORS offers and declare them a “superhit.”
Stylish Sanya’s Party Panic: Overwhelmed by back-to-back parties and a dwindling bank balance, Sanya finds stylish, affordable looks after Rohit triggers the Price Crash, reviving both her confidence and her budget.
No Hit Shobhit’s Repeated Outfits: Tired of Shobhit’s habit of wearing the same bomber jacket everywhere, Rohit initiates the Price Crash, refreshing Shobhit’s world with well-priced jackets, sweatshirts, and winterwear.
Thandi Tanya’s Winter Struggle: Having overspent during summer, Tanya is stuck with her grandmother’s shawl until the Price Crash introduces her to cosy, budget-friendly winterwear, helping her embrace the season in style.
Together, the campaign films reinforce Myntra’s key message: with the Myntra EORS Price Crash, shoppers across India can enjoy fashion, freshness, and fantastic value like never before.
Agency: Tilt Brand Solutions
Director: Tanvi Gandhi
DOP: Shivendu Kudalkar
Producer: Rachaita Vyas
