Bengaluru: Swiggy has partnered with Curefoods to roll out an exclusive 40-day high-protein food campaign across the country. The initiative features four flagship Curefoods brands — EatFit, HRX by EatFit, Olio – The Wood Fired Pizzeria, and Sharief Bhai — each going live for a dedicated 10-day window with specially curated, protein-packed dishes starting at ₹249.
The collaboration builds on Swiggy’s earlier high-protein initiatives with brands such as Caterspoint and McDonald’s, strengthening its long-term focus on making protein-rich eating more accessible, exciting, and affordable. All dishes featured in the campaign will receive prominent placement via a dedicated entry point on the Protein page of the Swiggy app.
The campaign spans 100 outlets across 13 cities, including Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Faridabad, Chandigarh, Mumbai, Chennai, Pune, Mysore, and Coimbatore.
The campaign is currently live on HRX by EatFit until 9 December, offering Pro Paneer Burrito Bowls, Pro Korean Chicken Rice Bowls, Peri Peri Chicken Burgers, Rajma and Red Rice Meals, Dal Tadka and Red Rice Meals, Greek Chicken Salads, and Chicken Keema Multigrain Rotis.
From 10–19 December, Olio – The Wood Fired Pizzeria will introduce a high-protein multigrain pizza range, including Peppy Paneer, Paneer Red-Hot, Veg Overload, Chicken Kingdom, Chicken Pepperoni, Fiery Chicken, Forest Chicken, and Barbeque Chicken variations. The final phase, from 19–28 December, will feature Sharief Bhai’s premium high-protein biryani selection — Shahi Mutton Dum Biryani, Shahi Chicken Dum Biryani, Shahi Chicken Kheema Biryani, and Shahi Mutton Kheema Biryani.
Speaking on the partnership, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy, said, “There is a clear shift towards high-protein, nutrient-focused eating among Indian consumers, and affordability and variety remain the key drivers. Our partnership with Curefoods brings together a powerful combination of flavour, nutrition, and convenience. Across these 40 days, we’re giving millions of users an accessible way to incorporate protein into their everyday routines — right from biryanis and bowls to pizzas and burrito bowls.”
In November, Swiggy and Curefoods also launched EatFit’s exclusive protein menu, featuring dishes such as Signature Beetroot Hummus Buddha Bowls (veg and non-veg), Pro Millet Khichdi, Khichdi Multigrain Pops, Shahi Boneless Chicken Biryani, Italian Chunky Soya Bowl Plus, and Italian Chunky Chicken Bowl Plus.
This 40-day campaign reinforces Swiggy’s commitment to building one of India’s most accessible high-protein food ecosystems through exclusive partnerships, curated category experiences, and extensive city-wide visibility.
