Mumbai: OpenAI has unveiled ChatGPT’s first nationwide integrated brand campaign in India, marking a significant milestone in its long-term commitment to build AI for India and with India. The omnichannel campaign spans TV, OTT, print, digital, and OOH, and places a strong emphasis on voice-first interactions and regional-language accessibility tailored to Indian users.
The launch follows a series of India-focused product developments from OpenAI, including Study Mode for students, the affordable ChatGPT Go subscription plan, and IndQA, the company’s specialized benchmark designed to evaluate AI models on Indian languages and cultural nuances.
At the core of the campaign are two evocative films that demonstrate how Indians are increasingly using ChatGPT to learn, create, communicate, and take confident strides in their personal and professional lives. Directed by acclaimed photographer and filmmaker Bharat Sikka, the films celebrate everyday, local moments powered by AI. They will air in seven Indian languages — Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu — showcasing ChatGPT’s voice and localisation capabilities.
“We believe that you don’t have to speak a different language than your primary one, to access AI tools. Our focus is on making ChatGPT feel natural, intuitive and culturally aware across Indian languages. This campaign is inspired by several real life cases where ChatGPT has been a trusted tool, helping people learn, create, prepare, communicate, and grow – in the language they are most comfortable in,” said Sheeladitya Mohanty, Head of Marketing – India, OpenAI.
The rollout coincides with OpenAI’s promotional offer introduced in early November, under which ChatGPT Go is available at no cost for 12 months for eligible users in India who sign up during a limited-time period across web, Android, and iOS.
The first film released features a young woman using ChatGPT to prepare for a job interview, illustrating the role AI can play in building confidence and overcoming everyday challenges. The campaign will run across television, online video, streaming platforms, digital media, print publications, and key outdoor sites nationwide.
Credits
Director: Bharat Sikka
DOP: Karthik Vijay
Production House: Ransom Film
