Mumbai: Joyalukkas has announced the launch of its nationwide year-end festive campaign, ‘Season of Gifting’, aimed at driving customer demand during the peak festive and wedding season. The campaign will be valid across all Joyalukkas showrooms in India from December 12, 2025, to January 4, 2026. As part of the offer, customers will receive an additional ₹250 per gram on old gold exchange and a flat 25 per cent discount on the value of diamonds and uncut diamonds, the company said.
Dr. Joy Alukkas, chairman, Joyalukkas Group, said the campaign was introduced to offer greater value while addressing seasonal buying trends. “The festive period is a key demand driver for the jewellery industry. Through this campaign, we aim to support customer purchases with value-focused offers while maintaining our standards of quality and trust,” he said.
Joyalukkas operates over 190 showrooms across 12 countries, with a strong retail presence in India. The company said the campaign would be supported by its certified diamond collections, responsibly sourced gemstones and in-store customer service initiatives, including gold exchange facilitation and bridal jewellery offerings. The retailer expects the campaign to contribute to festive season footfalls and wedding-related demand across its Indian retail network.
