Mumbai: Actor and entrepreneur Karan Wahi has joined Knack Beverages as an investor and brand ambassador, marking a significant milestone for the fast-growing health beverage brand. Known for his strong interest in fitness, food and hospitality—including owning a restaurant in Dubai—Wahi’s association aligns closely with Knack’s focus on clean, guilt-free beverage choices.
Wahi first encountered Knack at an industry event and was drawn to its commitment to clean-label products with no preservatives, no artificial colours and low sugar—an offering he believes was largely absent while growing up.
“Knack is filling real gaps in the market with clean, unique, and smart beverages. I’m excited to support a brand that’s building better choices for the new-age generation. What truly gave me confidence in joining hands with Knack is the strength of the founding team. They bring deep experience from the global beverage industry, having worked with brands like Red Bull. Their understanding of the category and commitment to building products India genuinely needs made me believe in this journey,” said Karan.
Often described as someone who “knacks the code for better choices,” Wahi is backing Knack’s expanding portfolio, which includes CoolPop, its kids-focused beverage, and Knack Pro Sports, positioned as an affordable hydration and recovery drink for active consumers.
Wahi highlighted CoolPop as a standout product, calling it a thoughtful alternative to high-sugar kids’ drinks. “Growing up, we never had access to such clean, thoughtful options. CoolPop is fun, light, natural, and genuinely better for children. Seeing its traction—from school partnerships to availability at major outlets like KFC, reinforced my belief in its potential,” he added.
As a fitness and sports enthusiast, Wahi also expressed a strong connection with Knack Pro Sports, which is enriched with electrolytes, multivitamins, BCAA and glutamine, and is positioned as a performance-focused beverage at an accessible price point.
Wahi’s dual role as investor and brand ambassador underscores his confidence in Knack’s leadership and long-term vision. His association represents a key step in the brand’s growth journey as it continues to scale and aims to redefine the Indian beverage landscape with cleaner, smarter and more mindful drink choices.
