New Delhi: Rungta Tea, a regional tea brand, has appointed Ivory Group, a Noida-based advertising and marketing agency, as its comprehensive digital marketing partner. The collaboration is aimed at strengthening the brand’s digital presence, enhancing customer engagement, driving sales growth, and supporting distributor acquisition across key markets.
Under the mandate, Ivory Group will manage Rungta Tea’s end-to-end digital marketing operations, including social media management, content marketing, influencer partnerships, lead generation, and seasonal promotional campaigns. The partnership will focus on expanding the brand’s footprint across Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand and Delhi NCR, markets where Rungta Tea already enjoys a strong presence.
Rungta Tea manufactures CTC tea and flavoured variants under its Real Gold and Real Gold Select brands and has built a solid regional base across North and East India. As part of the digital push, the collaboration will include targeted social media campaigns for distributor onboarding, influencer collaborations across North and East India, and festive promotions around key periods such as Christmas and New Year.
Commenting on the appointment, Peeyush Rungta, Marketing Head, Rungta Tea, said, “We have built a strong foundation in these markets, and now we need a digital partner to help us maximize our potential. Ivory Group’s experience in FMCG and e-commerce marketing will help us strengthen relationships with our existing trade partners, reach more consumers, and enhance our market position across these six states.”
Sharing his perspective, Sriwant Wariz, Founder, Ivory Group, said, “We will work with Rungta Tea to develop campaigns that reinforce their market leadership and expand their distribution networks in their core geographies. The Indian tea market offers significant opportunities, and our approach will focus on performance marketing, targeted content, and measurable outcomes to support the brand’s expansion, deepen its consumer connections and support continued growth in these established markets.”
Ivory Group will leverage its capabilities across Google Ads, Facebook and LinkedIn advertising, content marketing and analytics to support Rungta Tea’s expansion objectives and strengthen its digital-first growth strategy.
