Mumbai: Limelight Lab Grown Diamonds, India’s no.1 lab-grown diamond jewellery brand, has announced a major expansion into in-house diamond growing and manufacturing capabilities, alongside a INR 250 crore fundraise to accelerate its next phase of growth. The move establishes Limelight as India’s first fully integrated lab-grown diamond (LGD) brand and reinforces its leadership in responsible luxury, with a target of 200 stores by 2027.
The vertical integration marks a significant milestone in Limelight’s journey, enabling end-to-end control across the value chain. By bringing diamond growing and manufacturing in-house, the brand aims to reduce dependency on third-party suppliers, strengthen cost efficiencies, ensure consistent quality, and accelerate product innovation, exclusive collaborations, and faster market launches.
The fresh capital will be deployed towards scaling Limelight’s retail footprint, enhancing design capabilities, and cementing its leadership position as the lab-grown diamond category witnesses rapid growth and increasing consumer adoption.
Founded with the vision of fulfilling India’s diamond aspirations without compromising on design, quality, or values, Limelight has played a pioneering role in shaping the country’s LGD jewellery market. Today, it stands as the largest and most trusted brand in the segment, supported by a rapidly expanding exclusive retail network and growing consumer advocacy.
As competition intensifies within the lab-grown diamond space, Limelight’s early investments in supply-chain integration and brand-building initiatives position it among the few well-capitalised players capable of scaling responsibly and sustainably.
“This capital raise and vertical integration mark a defining moment in Limelight’s growth journey,” said Pooja Madhavan, Founder and MD, Limelight Lab Grown Diamonds. “It enables an end-to-end control across the value chain offering enhanced transparency, traceability and technological innovations. This will strengthen our business, and equip us to scale responsibly while continuing to deliver superior quality and value to our customers. By providing a ‘rocks to retail’ offering to consumers, we are not just growing the brand; we are building the foundation for the future of fine jewellery in India and globally.”
Limelight’s growth strategy continues to be anchored in responsible luxury, combining science, design innovation, and ethical practices to appeal to a new generation of consumers seeking transparency, sustainability, and design-led fine jewellery.
