Mumbai: Bisk Farm, a biscuit brand, has marked 25 years of its legacy by onboarding Bollywood superstar Shraddha Kapoor as the brand ambassador. The association signals a key milestone for the brand, bringing together values of trust, warmth and contemporary appeal that resonate strongly with both Bisk Farm and the actor.
Known for her charm, versatility and strong connect across age groups, Shraddha Kapoor embodies a blend of tradition and modernity that aligns seamlessly with Bisk Farm’s ethos. The collaboration is anchored by a new campaign film that celebrates everyday “me time” moments, positioning them as essential pauses in fast-paced lives.
The film captures Shraddha Kapoor enjoying her personal “me time,” expressing her creative side through a spontaneous dance as she immerses herself fully in the moment. These scenes bring alive the brand’s core thought — Me Time = Rich Marie Time — where a cup of chai paired with a Rich Marie biscuit transforms an ordinary break into a comforting ritual. The narrative blends warmth, self-expression and joy, reinforcing how every chai moment can become richer and more meaningful.
Bisk Farm Rich Marie has long been positioned as a natural companion to India’s cherished chai-time ritual. In a culture where ‘me time’ often merges with ‘chai time’, the brand aims to turn simple pauses into moments of personal comfort and everyday warmth.
Speaking about the association, Vijay Singh, Managing Director at SAJ Food Products (P) Ltd, said, “Rich Marie stands for the belief that taking time for yourself is not a luxury but a necessity in today’s fast-paced lives. Whether it’s a homemaker, a working professional, or anyone navigating a busy day, these small me-time rituals are essential to pause and reconnect with one’s best self. Shraddha Kapoor embodies this authenticity and balance effortlessly, making her the perfect face to bring the Rich Marie ‘Me Time’ philosophy to life.”
Sharing her thoughts, Shraddha Kapoor said, “For me, me-time has always been about enjoying moments that feel truly mine. Rich Marie makes those pauses even more special. Whether it’s with chai or just a simple break, every Rich Marie bite reminds me to take a moment for myself, rejuvenate, and reconnect with my best self. It’s my little ritual of comfort and personal refreshment.”
The new campaign, built around the relatable and heartwarming theme “Me Time = Rich Marie Time”, has gone live across television, digital, print and social media platforms, reinforcing Rich Marie’s position as an everyday companion for comforting breaks.
As Bisk Farm enters its next phase of growth, the collaboration with Shraddha Kapoor reflects a renewed commitment to honouring its legacy while embracing a fresh, contemporary spirit.
