Mumbai: Barbeque Nation, a casual dining brand, has rolled out its new New Year campaign titled “Milne Ki Bhookh,” a heartfelt celebration of togetherness, shared moments, and the joy of reconnecting over food.
At a time when digital interactions often replace in-person meetings, the campaign highlights dining out as one of the few rituals that continues to bring friends and families together. Through this initiative, Barbeque Nation reinforces its position as a space that encourages people to step out, meet, and strengthen bonds through shared dining experiences.
Speaking on the campaign, Nakul Gupta, CMO, Barbeque Nation, said,“Over the years, Barbeque Nation has been a place where people come together to celebrate moments big and small. As we enter the New Year, ‘Milne Ki Bhookh’ reflects a simple but meaningful truth, there is a growing hunger to meet, connect, and spend time together, and food has always been at the heart of that experience.”
Created by Makani Creatives, the campaign comprises a series of three films that spotlight Barbeque Nation’s signature grills and desserts. Each film is crafted to spark food cravings while nudging diners to rediscover the joy of meeting loved ones in person.
Commenting on the campaign, Pavan Punjabi, Chief Integration Officer, Makani Creatives, said, “We speak every day, message instantly, and stay in touch constantly yet meeting our loved ones often keeps getting pushed to another day. Barbeque Nation has always been about bringing people together over food. With Milne Ki Bhook, we’re gently nudging people to put the focus back on meeting in real life using food as the reason to come together, share a meal, a laugh, a memory, and make time for the ones that truly matter.”
The campaign will roll out over a two-month period starting December 25, beginning with the Grilled Prawns film. It will be amplified across digital touchpoints, marking the New Year with a renewed focus on meaningful connections, shared meals, and the simple joy of coming together.
