Bengaluru: CoinSwitch, India’s largest crypto trading platform, has unveiled a striking new brand initiative with one of India’s rare 3D anamorphic billboard executions at Nexus Mall, Koramangala, Bengaluru. Timed around the New Year celebrations, the campaign transforms a familiar urban screen into an immersive visual spectacle, blending pop culture with cutting-edge technology.
Inspired by Japan’s iconic 3D anamorphic billboards, the CoinSwitch installation delivers a futuristic viewing experience that appears to leap out of the screen. The creative draws heavily from internet-led crypto culture, featuring playful, meme-inspired characters such as Dogecoin and TopCat, brought to life through eye-catching 3D animation.
Designed to surprise and delight rather than promote specific cryptocurrencies, the film focuses on curiosity and cultural relevance. The visuals create a fun, unexpected moment for passersby, encouraging them to pause and engage with the experience. The campaign runs through January 2, strategically aligned with high footfall during the New Year period.
While 3D anamorphic billboards have gained popularity in global markets, they remain a rarity in India. CoinSwitch’s execution therefore stands out in an increasingly cluttered outdoor advertising landscape, reinforcing the brand’s emphasis on innovation and differentiated storytelling.
Rooted in creativity and responsible engagement, the campaign reflects CoinSwitch’s broader philosophy of building awareness around the digital asset ecosystem through culturally resonant and informed communication, while continuing to encourage thoughtful participation rather than hype-driven adoption.
