Mumbai: Dubstep®, the fast-fashion consumer tech brand from the Nu Republic universe, has announced acclaimed actor and music enthusiast Abhay Deol as its new brand ambassador. Known for his nonconformist outlook and deep connection to music and culture, Abhay embodies Dubstep®’s philosophy of play, freedom, and self-expression.
Inspired by music, movement, and pop culture, Dubstep® has quickly carved a strong identity by making technology accessible, expressive, and intuitive for everyday life. Rooted in its Made to Play philosophy, the brand’s products are designed to blend seamlessly into daily routines — expressive, intuitive, and ready for the moment.
Over the last two years, Dubstep® has emerged as one of the fastest-growing names in its category, driven by its trend-forward designs, fast-fashion approach to consumer tech, and strong resonance with Gen Z and young millennials. Its extensive portfolio includes True Wireless (TWS) earbuds, Bluetooth speakers, wired and wireless headphones, power banks, chargers, data cables, and mobile accessories — all designed for today’s connected, on-the-go consumers.
Available across India’s leading e-commerce and quick-commerce platforms — including Blinkit, Instamart, Zepto, Flipkart, and Big Basket — Dubstep® adds over 10 million loyal consumers to its ecosystem every year. Its sharp understanding of youth trends, rapid design turnaround, and pop-tech aesthetic have made it a favorite among Gen Z and millennial audiences alike.
Abhay Deol’s collaboration with Dubstep® feels organic. Beyond his film career, Abhay is a DJ and music enthusiast, known for carving his own path and rejecting the predictable — values that align with Dubstep®’s attitude-first DNA.
Speaking about the partnership, Abhay Deol said, “What I like about Dubstep® is its sense of freedom. It’s playful, bold, and doesn’t try to fit into a mould. It lets you be who you are, without overthinking. That’s something I connect with deeply. Dubstep® is tech with personality — and that makes it real.”
Ujjwal Sarin, Founder of Nu Republic Universe, which includes brands like Nu Republic®, Triphop®, and now Dubstep®, commented, “Dubstep® was built on the idea that technology should be fun, accessible, and part of everyday life. Over the last two years, the brand has seen tremendous momentum and has become one of the fastest-growing names in fast-fashion consumer tech. While Dubstep® is part of the Nu Republic universe, it has its own distinct voice and purpose. Abhay represents that spirit perfectly — authentic, independent, and effortlessly cool.”
The association with Abhay Deol marks a significant milestone in Dubstep®’s growth journey, as the brand continues to scale its presence across India and deepen its connection with a generation that values participation over perfection.
