Kolkata: Shyam Steel, a producer and manufacturer of primary TMT bars, has announced the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association underscores the brand’s progressive outlook, aligning with one of India’s most respected women leaders in sport.
Through this partnership, Shyam Steel reiterates its belief that strength today extends beyond infrastructure to mindset, inclusion, and shared responsibility. Guided by its philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”, the brand continues to evolve its narrative by recognising the growing role of women in shaping key household and construction-related decisions.
As women increasingly lead decisions around home building, safety, and long-term investments, Shyam Steel’s association with Harmanpreet Kaur reflects this shift. Her leadership, resilience, and sportsmanship mirror the brand’s belief in strength driven by purpose, responsibility, and long-term commitment.
Central to the association is the campaign thought, “Strong Woman. Strong Steel. Strong India.” The partnership highlights the idea that strong nations are built on strong choices—decisions increasingly being made by women who prioritise safety, quality, and durability while building homes that form the foundation of a stronger India.
Strengthening the collaboration further, Harmanpreet Kaur will also be associated with Shyam Steel’s Apna Ghar App – “Neev Se Pravesh Tak”, a comprehensive digital platform designed to simplify the home-building journey. From planning and material selection to expert guidance and execution support, the app enables homeowners to make informed decisions at every stage, from foundation to possession. Her association reinforces the platform’s core values of trust, reliability, and confidence.
Commenting on the association, Lalit Beriwala, Director, Shyam Steel, said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur. As a brand, we have always stood for strength with purpose, and Harmanpreet’s leadership on and off the field reflects this philosophy in its truest sense.”
Adding perspective, Megha Beriwala Gupta, Director, Shyam Steel, said, “Today, women are no longer just participants but key decision-makers when it comes to building homes and securing the future of their families. Our association with Harmanpreet Kaur, including her involvement with the Apna Ghar platform, celebrates this change. She represents confidence, leadership, and trust qualities that resonate strongly with modern Indian women and align perfectly with Shyam Steel’s vision of building a stronger, more inclusive India.”
Speaking on the collaboration, Harmanpreet Kaur said, “I am proud to associate with Shyam Steel and its Apna Ghar initiative — ‘Neev Se Pravesh Tak’, a one-stop solution for all home-building needs, which supports families in making informed and responsible decisions while building their homes. The brand’s vision of building a stronger India, backed by purpose and responsibility, resonates deeply with my own journey as a sportsperson and leader.”
The strategic association was facilitated with the support of Yash Daga, Director at KPRD Fiberboard Advertising, whose integrated brand partnership approach played a key role in bringing together two purpose-driven entities aligned on credibility, leadership, and long-term value creation.
With a strong presence across Bihar, Uttar Pradesh, Jharkhand, Odisha, North India, the North East, and South India, and expanding operations in Andhra Pradesh and Telangana, Shyam Steel continues to strengthen its connection with diverse audiences nationwide. The appointment of a nationally admired woman sports leader further reinforces the brand’s inclusive and forward-looking approach.
