Bengaluru: TVS Motor Company, a global leader in two and three-wheeler mobility, has unveiled a new high-energy television commercial for the TVS NTORQ 150, India’s first 150cc Hyper Sport Scooter. The campaign is built around the insight that the TVS NTORQ 150 brings the thrill and intensity of a racetrack into everyday riding, resonating strongly with young, joy-seeking riders who value excitement, performance and style.
Drawing from TVS Motor Company’s rich racing heritage, the all-new TVS NTORQ 150 has been engineered to redefine benchmarks in the scooter segment. Positioned as India’s first Hyper Scooter and the fastest 150cc scooter in the country, it accelerates from 0–60 km/h in just 6.3 seconds. The scooter is equipped with race and street riding modes, traction control and ABS, offering racetrack-inspired performance while remaining suited for daily use.
Rooted in the belief that riding is as much about attitude as it is about speed, the TVC brings the ‘Hyper Mindset’ to life by infusing everyday rides with adrenaline, agility and control. Through dynamic visuals and immersive storytelling, the film highlights the scooter’s bold design language, advanced technology and race-bred performance, positioning the TVS NTORQ 150 as a compelling choice for thrill-seeking youth with an always-on competitive spirit.
Commenting on the campaign, Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company said, “TVS NTORQ has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS NTORQ 125. With the all-new TVS NTORQ 150, this pedigree is taken several notches higher. The new TVC captures this ‘Hyper’ philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race.”
The TVC marks the next phase of the TVS NTORQ brand journey that began in 2018, when the model redefined the scooter category by blending motorcycle-like thrill with everyday scooter convenience. Soon after its launch, NTORQ emerged as a preferred choice among Gen Z riders. Over the years, the brand has introduced several industry firsts, including India’s first Bluetooth-connected scooter, the first scooter to deliver over 10 PS of power, and the world’s first scooter collaboration with Marvel.
Sharing insights into the creative approach, Ashwin Parthiban, Creative Consultant, Dentsu Creative said, “Our idea was to visually translate the emotion of riding the TVS NTORQ 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It’s not just about showcasing features; it’s about making the viewer feel the ride.”
Designed as a seamless blend of high performance, sportier aesthetics and cutting-edge technology, the TVS NTORQ 150 continues TVS Motor Company’s tradition of delivering products that evoke excitement and aspiration, whether through striking design, responsive throttle performance or advanced digital intelligence.
