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bigbasket renews RCB association with strong emphasis on women’s league

by MN4U Bureau
January 19, 2026
in Marketing
Reading Time: 4 mins read
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bigbasket renews RCB association with strong emphasis on women’s league
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Bengaluru: bigbasket, a TATA Enterprise, has announced the continuation of its association with Royal Challengers Bengaluru (RCB) as the Official Quick Commerce Partner, with a renewed emphasis on the RCB women’s team for the upcoming season. What began as a partnership with the men’s team in 2024 has evolved into a deeper, multi-season association, further strengthened in 2025 when bigbasket extended its support to the RCB women’s team.

As the partnership enters another season, bigbasket is placing the spotlight on women’s cricket and its rapidly growing influence in India. In a short span, the women’s league has emerged as a powerful platform for talent and aspiration, inspiring millions of fans while creating new role models for young women athletes across the country.

The association reflects a shared ethos between bigbasket and RCB—one rooted in high performance, consistency and keeping pace with a fast-moving India. Just as the women’s game is redefining speed, skill and competitiveness on the field, bigbasket continues to strengthen its promise of fast and reliable delivery of everyday essentials off the field.

Hari Menon, Co-founder & CEO, bigbasket
Hari Menon

Speaking on the continued association, Hari Menon, Co-founder & CEO, bigbasket, said, “Our partnership with RCB has grown meaningfully over the last two years, and extending this journey with a strong focus on the RCB women’s team is something we are particularly proud of. The women’s league represents an exciting new chapter for Indian cricket—one that is bold, inspiring, and driven by exceptional talent. At bigbasket, we see a strong alignment between the fast-paced nature of today’s game and our own promise of speed and convenience. More importantly, this association reflects our commitment to supporting women’s sport and being part of platforms that are shaping the future of Indian athletics.”

RCB has been at the forefront of building a passionate and loyal following for women’s cricket, with the RCB women’s team playing a pivotal role in strengthening the identity and momentum of the women’s game in India. The partnership with bigbasket builds on a shared commitment to backing platforms that celebrate performance excellence and the rise of women athletes on the national stage.

Commenting on the partnership, Rajesh Menon, COO, Royal Challengers Bengaluru, said, “Women’s cricket in India continues to rise, and RCB is proud to contribute to this progress. Our enduring partnership with bigbasket, rooted in performance, consistency, and a fan-first ethos, remains a meaningful part of this journey as the sport grows stronger each season.”

As women’s cricket continues to gain scale and stature, bigbasket’s continued association with RCB underscores the brand’s commitment to supporting women’s sport, while staying true to its core promise of making everyday life simpler, faster and more convenient for millions of Indian households.

 

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Tags: BigBasketHari MenonRajesh Menon

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