Mumbai: Xylys, a premium watch brand marketed and retailed by Titan Company Ltd., today announced Indian cricketer Abhishek Sharma as its new brand ambassador. The partnership highlights a convergence of personality, pace, precision, and new-age ambition, as Xylys strengthens its connection with a generation that values performance, contemporary design, and Swiss craftsmanship.
Xylys combines Swiss watchmaking excellence with an international urban aesthetic. The range, including both Swiss-made and Swiss-movement watches, is designed to be distinctive without excess. Housed in 316L surgical grade stainless steel cases and paired with sapphire crystal glass, Xylys watches offer superior scratch resistance, water resistance, and long-term clarity, catering to individuals who demand style, durability, and precision in equal measure.
Abhishek Sharma, celebrated for his fearless approach, discipline, and clarity of intent on the cricket field, mirrors the brand’s philosophy of performance paired with personality. Off the field, his contemporary style aligns seamlessly with Xylys’ ethos, reinforcing the brand’s positioning at the intersection of Swiss precision and modern global aspirations.
Kalpana Rangamani, CSMO, Titan’s Premium Watches, said, “Xylys is designed for individuals who value quality and are confident and intentional about the styling choices they make. Abhishek embodies that dual spirit through his journey—a powerful combination of strong performance and contemporary, confident styling. This aligns naturally with what Xylys represents, making this association both authentic and meaningful.”
Abhishek Sharma added, “As a professional athlete, precision and consistency are extremely important to me. I’m drawn to products that are well crafted, thoughtfully designed, and built to perform. Xylys reflects that balance of Swiss craftsmanship and modern style, and it feels like a natural fit for how I approach both my sport and my personal style. I’m looking forward to representing a brand that values performance as much as personal expression.”.
