Bengaluru: GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, “All Yours. Love, sealed in silver,” offering a humorous and relatable take on modern relationships and the concept of “green flags.”
The film presents a satirical narrative where a woman playfully performs a ritual-like banishing of common red flags in relationships, including mixed signals, poor texting habits, and liking other women’s pictures at 3 AM — behaviours that many women often joke about and discuss with friends. This approach makes the campaign deeply relatable and culturally resonant.
The story takes a lighthearted turn when the man wakes up claiming he is now a “better man.” To prove it, he gifts GIVA silver jewellery, reinforcing the campaign’s central idea that the true green flag in a relationship is thoughtful action.
By positioning silver jewellery as a meaningful symbol of connection, commitment, and emotional expression, GIVA underscores that love is not just about words, but about gestures that matter. The Valentine’s campaign combines humour with contemporary insight, reflecting modern love stories while establishing GIVA as a brand that celebrates thoughtful, tangible expressions of love.
The brand film will be rolled out across digital platforms, social media, and other online touchpoints, reaching audiences looking for relatable, witty, and stylish expressions of romance this Valentine’s season.
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