Mumbai: Rajnigandha, one of the flagship brands of Dharampal Satyapal Group (DS Group), has launched its latest ingredient-focused video commercial, reinforcing the brand’s legacy of quality, craftsmanship, and consistency while adding a rich multisensory dimension to its premium expression.
Directed by globally acclaimed French filmmaker Bruno Aveillan, the film, titled “Yun Hi Nahin Main Rajnigandha Ban Jaata Hun”, is a cinematic storytelling experience marked by striking visuals and refined aesthetics. It showcases the meticulous journey behind creating Rajnigandha, from selecting and evaluating ingredients to the master blender’s precision in crafting a consistent, premium taste. Conceptualized by McCann Advertising, the campaign brings to life the artistry and expertise that defines the iconic brand.
Commenting on the launch, Sushaant, Sr. General Manager, Marketing, Mouth Freshener, DS Group, said, “With this new ingredient TVC, Rajnigandha reaffirms its commitment to authenticity, excellence and quality reminding consumers that the legacy of premium great taste is never accidental, but the result of years of experience and uncompromising standards. This new TVC campaign stands as a proud reflection of the DS Group’s legacy and the artistry that defines Rajnigandha.”
The campaign will be rolled out across television, digital platforms including YouTube, Instagram, and Facebook, as well as OTT platforms, ensuring wide visibility and engagement across both traditional and digital audiences.
This initiative underscores Rajnigandha’s dedication to maintaining its premium positioning, highlighting not only its rich taste but also the craftsmanship, skill, and precision that go into every piece of the brand’s iconic offering.
