New Delhi: Philips Home Appliances has announced a nationwide consumer engagement partnership with Wheel of Fortune India, the world’s No.1 game show, offering consumers a rare opportunity to play the iconic game on national television.
As part of the association, Philips is enabling its consumers to step into the spotlight and participate in Wheel of Fortune India, hosted by Bollywood superstar Akshay Kumar. Through the campaign, 15 lucky Philips consumers will be selected to appear on the show, transforming everyday purchases into memorable, once-in-a-lifetime experiences.
The campaign is open to consumers who purchase any Philips product worth ₹1,500 or more. Following the purchase, participants can scan a QR code available at participating retail outlets, complete a simple registration process, and enter the ‘Spin the Wheel’ contest for a chance to be featured on the show.
Commenting on the partnership, Pooja Baid, Chief Marketing Officer, Versuni India, said, “Wheel of Fortune is a format that naturally brings families together, and that is a space where Philips has always belonged. This partnership allows us to create a meaningful moment for our consumers by combining the trust they place in our products with the joy of shared entertainment. As a brand present in millions of Indian homes, we are excited to offer consumers a once-in-a-lifetime opportunity to step onto national television and be part of a show that is rooted in fun, familiarity and everyday viewing moments.”
Recognised by Guinness World Records as the world’s most popular TV game show and honoured with the Daytime Emmy® Award for Outstanding Game Show, Wheel of Fortune enjoys a legacy of global success and cultural relevance.
The Philips–Wheel of Fortune India campaign is live across more than 18,000 retail outlets nationwide, inviting consumers to participate and test their luck. In addition to the chance to appear on national television, participants also stand to win assured rewards through the ‘Spin the Wheel’ challenge.
