Mumbai: Dainik Bhaskar Group, through its corporate social responsibility initiative Vastradaan ’26, has successfully distributed over 8.5 lakh winter garments to underprivileged communities across multiple cities in India, reaffirming its commitment to inclusive and community-led social development.
The initiative encouraged citizens to donate usable winter clothing and was executed in collaboration with housing societies and educational institutions. To ensure ease of participation, 1,217 donation drop points were set up across locations, enabling widespread community involvement.
Driving awareness and engagement, Vastradaan ’26 was supported by a robust digital appeal campaign that witnessed significant traction. The campaign video garnered 29.5 million views, along with extensive organic circulation across WhatsApp community and parent networks, amplifying the reach and impact of the initiative.
To ensure dignity and usability for beneficiaries, all donated garments underwent a structured quality process, including screening, professional cleaning, ironing and packaging. The 2026 edition of the initiative recorded a fourfold increase in scale compared to the previous year, when approximately 2 lakh garments were distributed.
Commenting on the initiative, Pawan Pandey, Vice President – Brand & Product Marketing, Dainik Bhaskar Group, said, “By integrating donation points within schools and housing societies, we streamlined the donation process and encouraged wider participation. This community-centric approach has enabled Vastradaan to scale significantly and deliver greater social impact.”
With its expanded reach and sustained growth, Vastradaan ’26 highlights Dainik Bhaskar Group’s continued focus on community engagement, responsible citizenship, and scalable social impact—contributing meaningfully to the welfare of vulnerable populations during the winter season.
