Gurugram: Pramerica Life Insurance, one of India’s fastest-growing life insurance companies, has announced the latest edition of its flagship brand campaign, This Is My Climb, marking a significant evolution in its storytelling approach. While earlier editions celebrated the resilience and sacrifices of everyday individuals, the 2026 chapter shifts the spotlight to Pramerica Life’s own journey—highlighting how the insurer has consistently stood by customers, supporting their aspirations through trust, protection, and long-term commitment.
The campaign reinforces Pramerica Life’s core pillars of reliability, underlining the brand’s role in enabling financial security over the long term. With a claims payment ratio of 99.18%, the company places strong emphasis on claims certainty and customer assurance. Today, Pramerica Life safeguards the financial futures of crores of Indians, including lakhs of soldiers, reflecting the scale and reach of its protection promise.
Aligned with its customer-first philosophy, the campaign also draws attention to innovations in the company’s product suite, including guaranteed 10% additions to policyholders’ ULIP funds—an industry-first feature designed to significantly enhance the compounding value of long-term savings.
Speaking on the campaign, Amaresh Jena, Chief Marketing Officer, Pramerica Life Insurance, said, “At Pramerica Life Insurance, we’ve been on a steady climb towards growth over the years, crossing key milestones that empower us to stand stronger for our customers. This journey mirrors our customers’ own resilient climbs, and we’re proud to walk alongside them as their trusted partner. ‘This Is My Climb’ remains a heartfelt brand platform for us, evolving from celebrating customers’ journeys to now weaving Pramerica Life’s own path towards steady and consistent growth into the narrative. Through this campaign, we are aiming to deepen emotional connections, boost brand awareness, and reinforce our salience, all while highlighting our commitment to our customers through qualities that they value most such as credibility, protection, and long-term assurance.”
The campaign will primarily roll out through print media to ensure broad reach, supported by targeted digital and social media activations. With this new chapter, Pramerica Life Insurance reiterates its positioning as more than just an insurer—emphasising its role as a long-term partner that continues to climb alongside its customers at every stage of their journey.
