Mumbai: Cipla Limited has launched a nationwide awareness campaign titled ‘Win Over Weight’, aimed at encouraging a more informed, empathetic, and science-led understanding of obesity care in India. The initiative seeks to move the conversation beyond stigma and appearance, focusing instead on improved health, mobility, confidence, and overall quality of life.
Designed to reshape perceptions around obesity, the campaign positions medical consultation as a proactive and empowering step rather than a last resort. By spotlighting everyday health challenges and small but meaningful improvements, ‘Win Over Weight’ aims to encourage individuals to approach weight management as a long-term health priority.
Rooted in empathy and backed by science, the campaign addresses common misconceptions that frame obesity as a personal failing. Instead, it presents the condition as a complex, chronic health issue that requires structured medical guidance alongside lifestyle changes. Through relatable, real-life scenarios, the campaign shares credible and accessible information to help people better understand the health implications of obesity and the benefits of timely intervention.
Commenting on the campaign, Cipla Spokesperson., said, “Obesity is a complex, chronic condition with serious health consequences, yet it continues to be misunderstood and addressed too late. Through this campaign, we aim to shift the conversation from stigma to science, placing real-life health outcomes at the centre and helping individuals seek timely medical consultation as an informed, empowering step in managing obesity responsibly and for the long term.”
They added, “At Cipla, our focus has always been on building access to science-led care that is empathetic, credible, and relevant to India’s evolving health needs. This campaign reflects our commitment to shaping a more informed obesity care ecosystem, one that supports early action, normalises medical guidance, and stays true to our legacy of Caring for Life.”
The campaign has been conceptualised in collaboration with Saatchi & Saatchi India, using storytelling rooted in lived experiences to create a respectful and relatable narrative around obesity.
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India said, “At Saatchi & Saatchi India we began the campaign by building on a simple but powerful insight. Obesity is often experienced through everyday limitations that leave you second guessing. Believing that you’re losing the battle to weight. By grounding the storytelling in lived outcomes and positivising it with a ‘Win over weight’ messaging, we aimed to create a narrative that feels relatable, respectful, and capable of reshaping how India talks about obesity.”
