Gurugram: After announcing its association with Team India as Lead Sponsor, Apollo Tyres has unveiled its latest brand campaign, ‘Har Safar Mein Dum Hai’, celebrating the grit, discipline and enduring spirit that define Indian cricket. Anchored by a powerful and emotional brand film, the campaign draws a strong parallel between the journey of India’s cricketers and the ethos that drives Apollo Tyres.
The campaign film features cricket legend and Apollo Tyres brand ambassador Sachin Tendulkar, alongside Team India stars Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh, all seen in official Team India jerseys. Set to A R Rahman’s iconic anthem Maa Tujhe Salaam and directed by acclaimed filmmaker Abhinay Deo, the film traces the real-life journeys of these cricketers from their childhood dreams to representing India on the global stage.
The narrative highlights the extraordinary sacrifices made not only by the players but also by their families, who stood by them through years of discipline, resilience and unwavering commitment. It celebrates the honour of wearing the India jersey and the standards required to earn, uphold and live up to that responsibility.
Running parallel through the storyline is the presence of Sachin Tendulkar, whose legacy continues to inspire generations of cricketers and millions of Indians. His role in the film symbolises the values, benchmarks and enduring excellence that define Indian cricket.
Speaking on the campaign, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd., said, “This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency. Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do.”
Sharing the creative perspective, Simran Kanwar, who conceptualised the ad film and wrote the script and screenplay, said, “Har Safar Mein Dum Hai is not just about beginning a journey, it is about the relentless pursuit of excellence. It may be the only ad film to bring together some of the world’s finest sportsmen from a single sport into one film, set to Maa Tujhe Salaam, our cricket anthem. Together, these elements make the film truly iconic, capturing the spirit, pride and standards that define greatness at a global level.”
Commenting on the collaboration, Devajit Saikia, Secretary, The Board of Control for Cricket in India (BCCI), said, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level. The BCCI is proud to partner with Apollo Tyres, a brand that understands the importance of nurturing talent and celebrating the journey from grassroots ambition to world class mastery.”
Adding to this, Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, “The campaign is a strong articulation of Apollo Tyres’ brand philosophy, reinforcing its positioning around performance, endurance and reliability across its product portfolio. Drawing parallels with Indian cricket’s journey from India to the world, the film reflects Apollo Tyres’ own evolution as a global brand while strengthening its emotional connection with consumers.”
Brand: Apollo Tyres
Company: Apollo Tyres Ltd
Concept, Story and Screenplay: Simran Kanwar
Brand Custodian: Udyan Ghai
Director: Abhinay Deo
Co-Produced by: RDP Films and Gravity Entertainment Pvt Ltd
