Mumbai: Zydus Wellness’ nutritional drink brand Complan has appointed young cricket sensation and youngest centurion Vaibhav Sooryavanshi as its new brand ambassador. The association is accompanied by the launch of Complan’s latest national campaign, ‘Thoda Plan, Thoda Complan’, aimed at reinforcing the brand’s focus on long-term child nutrition and holistic development.
The campaign highlights Complan’s belief that big dreams are achieved through everyday discipline, the steady encouragement of mothers, and the right nutritional support. Vaibhav Sooryavanshi’s journey, marked by early dedication, structured training and consistent focus, reflects this philosophy of preparation backed by complete nutrition.
Complan is clinically proven to support up to 2x faster growth and is formulated with milk proteins and 34 vital nutrients that help support memory, concentration and immunity, addressing the growing need for balanced physical and cognitive development in children.
Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions, and values that emphasize preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”
Over the years, Complan has evolved alongside changing parental expectations and advances in nutritional science. From being known primarily as a growth-supporting drink, the brand has expanded its role to support holistic development, including physical growth, cognitive health and long-term preparedness.
Vaibhav Sooryavanshi, said, “I have been drinking Complan for as long as I can remember, so it’s not just a brand to me, it’s been my partner from the local nets to the national stage. Breaking records takes more than just luck. It takes a daily plan, my mom’s support, and the right nutrition to keep me sharp. It’s that ‘Thoda Plan, Thoda Complan’ vibe doing the work every day so I can chase these big dreams. When you have a plan and the right fuel, you feel like you can take on anyone.”
The campaign is brought to life through an integrated rollout led by a television commercial inspired by Vaibhav Sooryavanshi’s real-life journey. The film captures his early years of practice, focus and discipline, often competing with older players and pushing himself to improve, while highlighting the constant support of his mother and Complan. Additional consumer engagement will include influencer collaborations and digital films.
