Mumbai: Banijay Asia’s reality series The 50 has emerged as the most-watched show on OTT, registering 6.5 million views on JioHotstar, according to the latest Ormax Media viewership report. The milestone comes in a highly competitive viewing environment, with the show holding strong alongside major sporting events such as the ICC World Cup and Women’s International Cricket, as well as premium scripted titles including Dhurandhar.
Adapted from the internationally successful format Les Cinquante, The 50 is among the largest and most ambitious reality formats produced in India. The show features 50 well-known personalities from television, reality franchises, and the digital ecosystem, brought together in a purpose-built palace-style setting. Its format centres on strategy, social negotiation, and survival, moving away from traditional audience-voting mechanisms.
A distinctive feature of The 50 is its fan-first prize structure, where the final cash reward is not won by the contestant but by one of the winner’s registered followers, selected via the platform. This approach shifts the audience’s role from passive viewers to active participants, deepening engagement with the show.
Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India, said, “The success of The 50 only reaffirms that Indian audiences are ready for bold, innovative and truly global formats when they are thoughtfully localised. To emerge as the most-watched OTT show amid marquee sporting events and premium scripted titles is a testament to the strength of the format, the scale of production and the power of audience engagement built into the show. At Banijay Asia, we remain committed to pushing the boundaries of unscripted entertainment—creating formats that are not only culturally resonant, but also redefine how audiences participate in and experience reality content.”
Globally, The 50 has established itself as a strong-performing format, with successful adaptations across key markets. Its reception in India underscores the scalability of the IP and highlights how global formats can be effectively localised through culturally relevant casting, high production values, and tailored storytelling.
The show’s performance also reflects a broader trend for Banijay Asia, which reports that many of the most-watched unscripted titles across platforms over the past year have been produced by the company. This consistent track record has helped solidify its position as a leading player in the premium reality and non-fiction segment.
With The 50, Banijay Asia further strengthens its leadership in India’s entertainment ecosystem, setting new benchmarks in format innovation, production scale, and audience engagement, while reinforcing the growing appetite for high-impact unscripted content across OTT and television platforms.
