Mumbai: Sports Tak, a digital cricket platform, has kicked off the T20 World Cup season on a strong note, recording 27 million views and 2 million watch hours as the tournament gets underway.
With fans tuning in for the early high-voltage matches and real-time cricket chatter, Sports Tak has quickly emerged as a go-to digital hub for World Cup coverage, bringing together millions of passionate cricket followers across platforms.
From live match analysis and breaking updates to expert opinions and fan-first shows, the platform is engaging a high-intent cricket audience right from the start. These early numbers highlight Sports Tak’s ability to capture attention even before the tournament hits its peak.
The spike in viewership also reflects a broader shift towards fast, digital-first sports coverage, with fans increasingly relying on their mobile screens for instant reactions, discussions, and match insights.
This strong performance has delivered significant visibility for partner brands as well, placing them at the heart of premium cricket content consumed by millions during the opening phase of the tournament.
And this is just the beginning. With the biggest clashes still to come, Sports Tak is all set to turn up the heat, bring fans even closer to the action, and make this World Cup season bigger, louder, and more engaging than ever.
