Mumbai: Continuing its streak of unconventional and engaging celebrity-led campaigns, at-home beauty and wellness platform Yes Madam has introduced a new digital initiative featuring actress Huma Qureshi. The collaboration marks the launch of ‘Beauty With Brains’, an interactive in-app game designed to test users’ skincare knowledge while rewarding them with cash discounts and free Korean waxing.
Known for her bold screen presence and effortless charm, Huma Qureshi aligns with the campaign’s central theme, which celebrates intelligence and beauty going hand in hand. The initiative stands out in the home salon category, where brands typically focus only on service promotion. By introducing a gamified experience, Yes Madam aims to make skincare knowledge more engaging and rewarding for consumers.
The campaign film places Huma Qureshi in a playful yet intense interrogation-style setup with Akanksha Vishnoi, Co-founder of Yes Madam. In the video, Huma quizzes Akanksha with skincare-related questions as she attempts to win the game herself and unlock a free Korean waxing service offered through the challenge. Akanksha’s confident responses subtly demonstrate how simple and accessible the game is for users.
The ‘Beauty With Brains’ game, now live on the Yes Madam app, invites users to answer skincare-based questions. Participants who respond correctly unlock a special discount with each question, while those who successfully complete ten questions receive a free Korean waxing service.
Speaking about the campaign, Akanksha Vishnoi, Co-founder of Yes Madam, said, “Beauty today is not just about appearance, it is about awareness and confidence. With ‘Beauty With Brains’, we wanted to create something that educates and engages at the same time. Collaborating with Huma felt right because she represents intelligence, confidence, and individuality, which perfectly resonates with what this campaign stands for.”
