Mumbai: Global creator KSI teamed up with Spinny, India’s leading full-stack used car marketplace, to deliver a series of surprise fan engagements during his recent India visit. The tour, driven by Spinny, blended global creator-led formats with local cultural moments, culminating in memorable drive-away experiences in Mumbai and Delhi.
One of the standout moments unfolded at Juhu Beach, Mumbai, where an unannounced beachside interaction saw Nitesh Mamgain win a Spinny car. At the UK–India influencer meet, Rahul Walia also drove home a Spinny Swift, adding to the tour’s high-impact fan moments.
The casual activation featured KSI alongside collaborator Agu Stanley Chiedozie and invited passers-by to choose between cash or a mystery reward. Participants opting for the mystery were taken through a sequence of reveals, with one ultimately discovering the Spinny Key to a car. The spontaneous nature of the interaction drew an organic crowd and was later amplified across KSI’s official social media platforms, significantly extending its reach.
“India’s been fantastic and insane week with so much great content. Big shout out to Spinny for the cars”, said KSI
The Juhu Beach activation was part of Spinny’s broader association as the title sponsor for KSI’s India tour, held from January 7 to 10, 2026, across Mumbai and Delhi. The tour featured large-scale content productions, live fan formats, and creator collaborations, including the India edition of KSI’s popular “Try Not To Laugh” challenge.
In one such segment, KSI was joined by Indian creators Samay Raina and Tanmay Bhat, where participants attempted to make the trio laugh. Those who succeeded won ₹1,00,000, while one winner, Anubhav Mohanty, also received a Spinny car—further reinforcing the tour’s fan-first positioning.
The visit also documented KSI’s content production journey in India, highlighting the scale and sophistication of local creator ecosystems. The tour featured collaborations with prominent Indian personalities, including cricketer Shubman Gill and actor Aamir Khan. From behind-the-scenes production glimpses to live performances, on-ground challenges, and giveaways, the initiative underscored the growing intersection of global creator culture and Indian audiences.
Integrated seamlessly into the experiences, Spinny spotlighted its core values of trust, transparency, and a smooth car ownership journey—backed by over 200 quality checks and operations across 75+ cities in India. By embedding itself within authentic, high-energy fan moments, the brand transformed spontaneous interactions into lasting memories.
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